2020 Presidential Election and the Media

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Statista dossier on the 2020 U.S. presidential election and the media

This dossier presents information on the role of the media in the 2020 presidential election in the United States. It includes information on the televised debates and their impact on the candidates' favorability as well as data regarding political ad spending. The dossier also includes details about U.S. population awareness of the influence that digital and social media have on the election, especially in context with the revelations and controversies regarding the 2016 presidential election in the United States.

Table of contents

  • 1. Debates
    • Adults likely to watch the 2020 Democratic presidential debates U.S. 2019

    • Interest in first 2020 election Democratic TV debates U.S. 2019, by age group

    • Adults who watched the June Democratic presidential debates U.S. 2019

    • Time spoken by Democrats in first TV debate for 2020 presidential elections U.S. 2019

    • Word count of Democrats in first TV debate for 2020 presidential elections U.S. 2019

    • Time spoken by Democrats in second TV debate for 2020 presidential election U.S. 2019

    • Word count of Democrats in second TV debate for 2020 presidential elections U.S. 2019

    • Moderator neutrality in presidential debates opinions U.S. 2019

    • Opinions on best moderator of the Democratic presidential debates U.S. 2019

  • 2. Political ad spending
    • Political ad spend in the U.S. 2018, by medium

    • Political video advertising spending in the U.S. 2018-2020, by format

    • Midterm political ad spend in the U.S. 2010-2018

    • Radio political ad spend in the U.S. 2018, by contest category

    • Mobile ad spend share during U.S. midterm elections in 2018, by political party

    • Federal candidate online political ad numbers U.S. 2018, by platform

    • U.S. largest political advertisers on Google 2018-2019, by ad spend

    • U.S. states with the largest political advertising spending on Google 2018-2019

    • Presidential candidates’ political ad spend on Facebook and Google U.S. 2019

  • 3. Political ad spending - Facebook
    • U.S. midterm political advertising spending share on Facebook in 2018, by affiliation

    • Highest spending presidential candidates on Facebook Mueller related ads U.S. 2019

    • Highest spending presidential candidates on Facebook climate related ads U.S. 2019

    • Most spending U.S. presidential candidates on Facebook ads on affordable college 2019

    • Highest spending presidential candidates on Facebook criminal justice ads U.S. 2019

    • Highest spending presidential candidates on Facebook dark money related ads U.S. 2019

    • Highest spending presidential candidates on Facebook economy related ads U.S. 2019

    • Highest spending presidential candidates on Facebook gun violence ads U.S. 2019

    • Highest spending presidential candidates on Facebook healthcare related ads U.S. 2019

    • Highest spending presidential candidates on Facebook immigration ads U.S. 2019

    • Highest spending presidential candidates on Facebook opioid crisis ads U.S. 2019

    • Highest spending president candidates on Facebook reproductive rights ads U.S. 2019

  • 4. Social media buzz
    • U.S. presidential election 2020: Democratic party debate Twitter mentions

    • 2020 U.S. election: Democratic candidates with most Twitter followers 2019

    • U.S. adults who believe Trump's tweets 2018, by political affiliation

    • U.S. acceptance of President Trump's tweets in certain situations 2018, by gender

    • U.S. opinion on President Trump's tweets being inappropriate 2018, by gender

    • U.S. opinion on President Trump's tweets being appropriate 2018, by gender

    • U.S. adult opinion regarding Donald Trump's use of Twitter as POTUS 2018

    • U.S. Millennials who think that Trump tweets too much 2018

    • U.S. Millennials who think that Trump tweets too much 2018, by party ID

    • U.S. Millennials who think that Trump tweets too much 2018, by gender

  • 5. Social media influence
    • Global influence of social media on polarization in politics 2019, by country

    • Global influence of social media on foreign meddling in politics 2019, by country

    • Social media: influence on political opinions of U.S. social media users 2018

    • Recall of political ads shared by friends on social media or e-mail U.S. 2019

    • Adults sharing political ads on social media or in e-mail in the United States 2019

    • Adults sharing political ads on social media or e-mail in the U.S. 2019, by age

    • Views on social media implementing stricter rules for political ads U.S. 2019, gender

    • Views on social media implementing stricter rules for political ads U.S. 2019, by age

    • Views on government regulation of social media running political ads U.S. 2019

    • Views on govt regulation of social media running political ads U.S. 2019, ethnicity

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