Political advertising in the U.S.

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Statista dossier on political advertising in the U.S.

This dossier has been compiled to provide statistical information about political advertising in the United States.

Table of contents

  • 1. Overview
    • Midterm political ad spend in the U.S. 2010-2018

    • Political advertising spending in the U.S. 2018, by level

    • Political ad spend in the U.S. 2018, by medium

    • Radio political ad spend in the U.S. 2018, by contest category

    • Broadcast TV political ad spend in the U.S. 2015-2020

    • Average spend on influencer marketing campaigns in the U.S. 2017, by vertical

  • 2. Digital
    • Digital political ad spend in the U.S. 2008-2020

    • Federal candidate online political ad numbers U.S. 2018, by platform

    • Political advertising spending on Facebook between 2014 and 2018, by sponsor category

    • U.S. midterm political advertising spending share on Facebook in 2018, by affiliation

    • Number of U.S. political ad impressions on Facebook 2014-2018, by sponsor category

    • U.S. states with the largest political advertising spending on Google 2018-2019

    • U.S. largest political advertisers on Google 2018-2019, by ad spend

    • Mobile ad spend share during U.S. midterm elections in 2018, by political party

    • Political video advertising spending in the U.S. 2018-2020, by format

  • 3. Presidential elections
    • Political advertising spending during the U.S. presidential elections in 2012-2016

    • U.S. presidential election 2016 - ad spend

    • Number of ads aired for 2016 U.S. presidential election, by sponsor

    • Cost of ads aired for 2016 U.S. presidential election, by sponsor

    • Top 10 media markets in the 2016 U.S. presidential race as of August, by ad airings

    • Top 10 media markets in the 2016 U.S. presidential race as of August, by expenditure

    • Number of ads aired for 2016 U.S. presidential election, by candidate

    • Cost estimate of ads aired for 2016 U.S. presidential election, by candidate

    • Presidential candidates’ political ad spend on Facebook and Google U.S. 2019

  • 4. Local, state and federal elections
    • Local political ad spend in the U.S. 2018, by contest

    • State political ad spend in the U.S. 2018, by contest

    • Federal political advertising spending in the U.S. 2018, by medium

  • 5. Consumer perception
    • Political ads influence on U.S. voters decisions to take action June 2018, by type

    • Political ads influence on U.S. voters decisions to take action 2018, by type and age

    • Political ads clout on U.S. voters decisions to take action 2018, by type & ethnicity

    • Online political advertising recall among U.S. adults 2019

    • Adults sharing political ads on social media or in e-mail in the United States 2019

    • Views on social media implementing stricter rules for political ads U.S. 2019, gender

    • Views on government regulation of social media running political ads U.S. 2019

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