Political advertising in the U.S.

The Statista dossier
  • Detailed references
  • Editorially prepared
  • Download as PDF / PPT

Statista dossier on political advertising in the U.S.

This dossier has been compiled to provide statistical information about political advertising in the United States.

Table of contents

  • 1. Overview

    • Presidential Campaign financing - spending of the Democratic Party 1979-2020

    • Presidential Campaign financing - spending of the Republican Party 1979-2020

    • Leading 2020 presidential election candidates, by amount fundraised U.S. 2020

    • Share of voters who say Trump or Biden would be a good president U.S. 2020

    • Share of registered voters who think Biden will win presidential election U.S. 2020

    • U.S. opinion on social media companies power in politics 2020, by party ID

    • U.S. adult political activity on social media 2020, by party identification

  • 2. Spending

    • Political ad spending in the U.S. in 2015/16 and 2019/20 cycles

    • U.S. political ad spending during election cycles 2014-2020, by medium

    • Federal campaign political advertising spending in the U.S. 2020, by medium

    • Revised political ad spend due to COVID-19 in the U.S. 2020

    • Leading markets for presidential advertising in the U.S. 2020, by ad spend

    • Election ad spending in the U.S. 2019-2020, by race

  • 3. Social media

    • Leading political advertisers on Facebook in the U.S. 2020, by ad spend

    • Topics of presidential campaign FB and IG ads in the U.S. 2020, by candidate

    • Message tone of presidential campaign FB and IG ads in the U.S. 2020, by candidate

    • Gender focus of U.S. presidential election FB and IG ads 2020, by ad spend

    • Share of ad spending of presidential campaigns on FB and IG 2020, by age

  • 4. TV advertising

    • TV advertising spending during presidential campaign in the U.S. 2020, by state

    • Leading topics in Biden's TV ads during presidential campaign in the U.S. 2020

    • Leading topics in Trump's TV ads during presidential campaign in the U.S. 2020

    • Leading TV shows targeted by Trump political ads in the U.S. 2020, by spots aired

    • Leading TV shows targeted by Biden political ads in the U.S. 2020, by spots aired

  • 5. Consumer perspective

    • Social media users in the U.S. who are worn out by political content online 2020

    • U.S. adults' sentiments towards social media allowing political ads 2020, by PID

    • U.S. adults' sentiments towards social media allowing political ads 2020, by age

    • U.S. views on social using user data to display political ads 2020, by age group

    • U.S. views on social using user data to display political ads 2020, by PID

    • Impact of political ads on viewing of other ads in the U.S. 2020

Order dossier
More than 7,500
companies trust
Statista

Recommended studies and dossiers

Recent studies and dossiers

You may also be interested in...

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!

Contact
Esther Shaulova
Operations Manager
support@statista.com +1 (212) 419-5770

Mon - Fri, 9am - 6pm, EST

Contact (Europe)
Lodovica Biagi
Director of Operations
eu.support@statista.com +44 (0)20 8189 7000

Mon - Fri, 9:30am - 5pm, GMT

New

All Dossiers for free within the Project Account

Order a Project Account now to get immediate access to our dossiers, studies and reports.

Get Project Account
No Thanks, order dossier

Statista Project Account

  • Immediate access to dossiers, reports and studies
  • Unlimited access to statistics, Market Outlooks and forecasts
  • No subscription (30 days duration)

Download your Report

We value your privacy and will never rent or sell your email address.

Privacy

Menu