Political advertising in the U.S.

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Statista dossier on political advertising in the U.S.

This dossier has been compiled to provide statistical information about political advertising in the United States.

Table of contents

  • 1. Overview
    • Presidential Campaign financing - spending of the Democratic Party 1979-2020

    • Presidential Campaign financing - spending of the Republican Party 1979-2020

    • Leading 2020 presidential election candidates, by amount fundraised U.S. 2020

    • Share of voters who say Trump or Biden would be a good president U.S. 2020

    • Share of registered voters who think Biden will win presidential election U.S. 2020

    • U.S. opinion on social media companies power in politics 2020, by party ID

    • U.S. adult political activity on social media 2020, by party identification

  • 2. Spending
    • Political ad spending in the U.S. in 2015/16 and 2019/20 cycles

    • U.S. political ad spending during election cycles 2014-2020, by medium

    • Federal campaign political advertising spending in the U.S. 2020, by medium

    • Revised political ad spend due to COVID-19 in the U.S. 2020

    • Leading markets for presidential advertising in the U.S. 2020, by ad spend

    • Election ad spending in the U.S. 2019-2020, by race

  • 3. Social media
    • Leading political advertisers on Facebook in the U.S. 2020, by ad spend

    • Topics of presidential campaign FB and IG ads in the U.S. 2020, by candidate

    • Message tone of presidential campaign FB and IG ads in the U.S. 2020, by candidate

    • Gender focus of U.S. presidential election FB and IG ads 2020, by ad spend

    • Share of ad spending of presidential campaigns on FB and IG 2020, by age

  • 4. TV advertising
    • TV advertising spending during presidential campaign in the U.S. 2020, by state

    • Leading topics in Biden's TV ads during presidential campaign in the U.S. 2020

    • Leading topics in Trump's TV ads during presidential campaign in the U.S. 2020

    • Leading TV shows targeted by Trump political ads in the U.S. 2020, by spots aired

    • Leading TV shows targeted by Biden political ads in the U.S. 2020, by spots aired

  • 5. Consumer perspective
    • Social media users in the U.S. who are worn out by political content online 2020

    • U.S. adults' sentiments towards social media allowing political ads 2020, by PID

    • U.S. adults' sentiments towards social media allowing political ads 2020, by age

    • U.S. views on social using user data to display political ads 2020, by age group

    • U.S. views on social using user data to display political ads 2020, by PID

    • Impact of political ads on viewing of other ads in the U.S. 2020

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