Social media and politics in the United States

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Statista dossier about social media and politics in the United States

This dossier presents information on social media and politics in the United States. The dossier highlights the role of social media publishing during the upcoming U.S. Presidential elections 2020 as well user behavior and awareness of digital ad targeting and political content on social media.

Table of contents

  • 1. Social media and politics
    • Global impact of social media on daily life 2019

    • Global influence of social media on accountability in government 2019, by country

    • Global influence of social media on transparency in government 2019, by country

    • Global influence of social media on polarization in politics 2019, by country

    • Global influence of social media on foreign meddling in politics 2019, by country

  • 2. Political ads on social media
    • Political ad spend in the U.S. 2018, by medium

    • Digital political ad spend in the U.S. 2008-2020

    • Growth of media ad revenues in the U.S. 2019-2021, by medium

    • Federal campaign political ad spend U.S. 2014-2020

    • Federal campaign political advertising spending in the U.S. 2020, by medium

    • Presidential candidates’ political ad spend on Facebook and Google U.S. 2020

    • Highest spending presidential candidates on Facebook economy related ads U.S. 2020

    • Highest spending presidential candidates on Facebook healthcare related ads U.S. 2020

    • Highest spending presidential candidates on Facebook immigration ads U.S. 2020

    • Highest spending presidential candidates on Facebook criminal justice ads U.S. 2020

  • 3. Political content on social media
    • Online political advertising recall among U.S. adults 2019

    • Recall of political ads shared by friends on social media or e-mail U.S. 2019

    • Recall of political ads shared by friends on social media U.S. 2019, by ethnicity

    • Adults sharing political ads on social media or in e-mail in the United States 2019

    • Adults sharing political ads on social media or e-mail in the U.S. 2019, by age

    • U.S. favorability of companies who support protesters on social 2020

    • U.S. favorability of companies who support protestors on social 2020, by ethnicity

    • U.S. favorability of companies who support protesters on social 2020, by PID & gender

    • U.S. favorability of companies who support police on social 2020

    • U.S. favorability of companies who support police on social 2020, by ethnicity

    • U.S. favorability of companies who support police on social 2020, by PID & gender

  • 4. Content regulation
    • Views on government regulation of social media running political ads U.S. 2019

    • Views on social media firms implementing stricter rules for political ads U.S. 2019

    • Views on social media implementing stricter rules for political ads U.S. 2019, gender

    • U.S. opinion on content regulation by social media companies or gov't 2020

    • U.S. opinion of politicians being able to block users on social media 2019

    • U.S. opinion of politicians being able to block users on social media 2019, by party

    • U.S. opinion of politicians being able to block users on social media 2019, by age

    • U.S. views on personal data policies for online political campaign targeting 2019

  • 5. U.S. Congress and social media
    • Percentage of U.S. Congress members who posted on social media accounts 2020

    • Total number of posts per platform by U.S. Congress members 2020

    • Daily number of posts per platform by U.S. Congress members 2020

    • Most active U.S. Senators on Twitter 2020

    • Most active U.S. House representatives on Twitter 2020

    • Top hashtags used by U.S. Congress Democrats in 2020

    • Top hashtags used by U.S. Congress Republicans in 2020

  • 6. Trump and Twitter
    • World leaders with the most Twitter followers 2020

    • U.S. adults who think that Trump tweets too much 2020

    • U.S. adults who think that Trump tweets too much 2020, by ethnicity

    • U.S. adults who pay attention to Trump's tweets 2020

    • Amount of Trump's tweets believed by U.S. adults 2020

    • Amount of Trump's tweets believed by U.S. adults 2020, by party ID

    • Amount of own tweets believed by Trump U.S. 2020

    • U.S. adults who think that Trump's tweets represent gov't policy 2020, by party ID

    • U.S. adults who take Trump's tweets seriously 2020

    • U.S. adults who heard about Trump's Twitter content warning 2020

    • U.S. approval of content warning regarding Trump tweet 2020, by party ID

  • 7. Fake news
    • Leading news websites in the U.S. 2020, by unique visitors

    • Sources of government and politics news in the U.S. 2019, by medium

    • Politics and government news source usage in the U.S. 2019

    • Opinion on fake news as a serious problem in the U.S. 2019, by political affiliation

    • Confusion caused by made-up news in the U.S. 2019

    • Sharing of made-up news online in the U.S. 2019

    • Opinion on made-up news worsening in the future in the U.S. 2019

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