Social media and politics in the United States

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Statista dossier about social media and politics in the United States

This dossier presents information on social media and politics in the United States. The dossier highlights the role of social media publishing during the U.S. Presidential elections 2016 as well as the U.S. Midterm elections 2018, fake news, as well as user behavior and awareness.

Table of contents

  • 1. Social media and politics
    • Twitter: world leaders with the most Twitter followers 2018

    • Twitter: world leaders with the most mutual connections 2018

    • Twitter: world leaders with highest reply rates 2018

    • U.S. adults typical social media posts 2016

    • U.S. Facebook users with similar political beliefs 2016

    • Popular topics subject to online trolling in the U.S. 2017

    • U.S. internet users attitude towards brand posts on social media 2017

  • 2. Political ad spend
    • Digital political ad spend in the U.S. 2008-2020

    • Federal political advertising spending in the U.S. 2018, by medium

    • Local political ad spend in the U.S. 2018, by contest

    • Political ad spend in the U.S. 2018, by medium

    • State political ad spend in the U.S. 2018, by contest

    • U.S. largest political advertisers on Google August 2018, by ad spend

    • Political advertising spending on Facebook between 2014 and 2018, by sponsor category

    • U.S. midterm political advertising spending share on Facebook in 2018, by affiliation

    • Number of U.S. political ad impressions on Facebook 2014-2018, by sponsor category

    • Facebook user engagement of leading publishers 2018

  • 3. U.S. Congress and social media
    • Percentage of U.S. Congress members who posted on social media accounts 2018

    • Total number of posts per platform by U.S. Congress members 2018

    • Daily number of posts per platform by U.S. Congress members 2018

    • Most active U.S. Senators on Twitter 2018

    • Most active U.S. House representatives on Twitter 2018

    • Top hashtags used by U.S. Congress Democrats in 2018

    • Top hashtags used by U.S. Congress Republicans in 2018

  • 4. Trump and Twitter
    • U.S. voter opinion on Trump Twitter usage volume 2016-2017

    • U.S. opinion on Trump Twitter usage in general 2016-2017

    • Trump's Twitter response to American tragedies 2016-2017

    • U.S. adults who believe Trump's tweets 2018, by political affiliation

    • U.S. acceptance of President Trump's tweets in certain situations 2018, by gender

    • U.S. opinion on President Trump's tweets being inappropriate 2018, by gender

    • U.S. opinion on President Trump's tweets being appropriate 2018, by gender

    • U.S. adult opinion regarding Donald Trump's use of Twitter as POTUS 2018

    • U.S. adult opinion regarding Trump's use of Twitter as POTUS 2018, by gender

    • U.S. adult opinion regarding Trump's use of Twitter as POTUS 2018, by age

    • U.S. adult opinion regarding Trump's use of Twitter as POTUS 2018, by ethnicity

    • U.S. adult opinion regarding Trump's use of Twitter as POTUS, by party affiliation

  • 5. Fake news
    • U.S. voters concerned about fake news influence on elections 2018, by age group

    • U.S. voters concerned about fake news influence 2018, by political party

    • Public opinion on social media sites preventing fake news 2018

    • U.S. public opinion: entity responsible for preventing fake news consumption 2018

    • Perceived accuracy of news on social media in the U.S. 2018

    • Perceived bias of news on social media in the U.S. 2018

    • Perceived level of inaccuracy on social media by age in the U.S. 2018

    • Perceived level of inaccuracy on social media by education in the U.S. 2018

    • Frequency of online news sources reporting fake news U.S. 2018

    • Problem of outside groups planting fake news on social media U.S. 2018

  • 6. 2016 Election
    • U.S. view on influence of Russian-backed social media content on the 2016 election

    • U.S. presidential election 2016: Twitter voice distribution Trump-Clinton debates

    • U.S. presidential election 2016: Facebook voice distribution Trump-Clinton debates

    • U.S. presidential election 2016: social media buzz Trump-Clinton debates

    • Use of pro-Trump Twitter bots during key moments of U.S. presidential campaign 2016

    • Share of bot tweets during key moments of U.S. presidential campaign 2016

    • U.S. Presidential Inauguration Facebook user engagement 2017, by publisher

    • U.S. presidential campaign: mainstream and fake news Facebook engagement 2016

    • Facebook engagement for top real and fake election stories in the U.S. 2016

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