Consumer Insights report
Netflix is the leading video-on-demand provider in France. Consumers from different age groups use the American streaming service in the Southern European country, many of them living in towns and rural communities.
Check out more exciting details about Netflix in the video on demand market in the United States with our Brand Report.
Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of September 2023.
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This report offers the reader a comprehensive overview of Netflix users in France: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints.
Additionally, the report allows the reader to benchmark Netflix users in France (''brand users'') against French video-on-demand users in general (''category users''), and the overall French onliner, labelled as ''all respondents'' in the charts.
The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.
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