Online video market in China

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Statista Dossier on the online video market in China

Table of contents

  • 1. Key figures
    • Number of online video users in China 2018-2020

    • Penetration rate of online video usage in China 2018-2020

    • Annual revenue of the online video market in China 2009-2022

    • Revenue distribution of online video industry in China 2015-2022

    • Revenue from short videos online in China 2016-2022

    • Annual revenue of the paid online video market in China 2012-2022

  • 2. Market players
    • Leading online video platforms in China, based on unique visits 2021

    • Leading mobile live-stream apps in China 2021, based on MAUs

    • Annual revenue of Tencent 2014-2020, by segment

    • Chinese online video platform iQiyi's annual revenue 2015-2020

    • Alibaba's annual segment revenue FY 2017-FY 2021

    • Revenue of Sohu 2010-2020

    • Original and acquired online video content breakdown in China 2019, by platform

  • 3. Online video advertising
    • Ad spending of the online video industry in China 2011-2022

    • Online video advertising revenue growth in China 2014-2022

    • Revenue structure of online video advertising in China 2020, by device

    • Short video advertisement share in total advertising revenue in China 2018-2022

    • Short-form video advertising revenue in China 2016-2022

    • Short video advertisement market growth rate in China 2017-2022

  • 4. User perspective
    • Time spent with internet media in China Q3 2020, by type

    • Share of time spent on popular mobile app categories in China 2020

    • Paid online video user breakdown in China 2021, by city tier

    • Monthly spending on online video platforms in China 2020

    • Number of short video users in China 2018-2020

    • Age distribution of short video users in China 2018-2020

    • Average monthly usage time per user of main short video apps in China 2020

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