Online video market in China

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Statista Dossier on the online video market in China

This dossier presents some of the most important statistical data on the online video market in China. It gives a general overview of the market performance as well as information about the major market players and online video advertising landscape. The dossier ends with a chapter on the consumer perspective, including data on user demographics and content preferences.

Table of contents

  • 1. Key figures
    • Number of online video users in China 2018-2020

    • Penetration rate of online video usage in China 2018-2020

    • Annual revenue of the online video market in China 2009-2020

    • Revenue distribution in the online video industry in China up to 2021

    • Revenue from short videos online in China 2016-2021

    • Annual revenue of the paid online video market in China 2012-2019

  • 2. Market players
    • Leading online video platforms in China, based on unique visits 2020

    • Annual revenue of Tencent 2014-2019, by segment

    • Chinese online video platform iQiyi's annual revenue 2015-2019

    • Alibaba's annual segment revenue FY 2017-FY 2020

    • Revenue of Sohu 2010-2019

    • Original and acquired online video content breakdown in China 2019, by platform

    • Quarterly ad revenue of top online video providers in China Q1 2018-Q2 2019

  • 3. Online video advertising
    • Advertising revenue of the online video industry in China 2011-2020

    • Online video advertising revenue growth in China 2014-2020

    • Revenue structure of online video advertising in China 2015-2017

    • Short-form video advertising revenue in China 2016-2021

    • Short video advertisement market growth rate in China 2017-2021

    • Short video advertisement share in total advertising revenue in China 2018-2021

  • 4. Short video users
    • Gender distribution of short video app users in China 2019

    • Distribution of short video users in China 2019, by age group

    • City tier distribution of short video app users in China 2019

    • Distribution of short video app users in China 2019, by education level

    • Distribution of short video app users in China 2019, by online spending power

    • Popular online streaming content types in China Q3 2019

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