Online video market in China

The Statista dossier
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Statista dossier on the online video market in China

This dossier presents a range of statistics and facts about the online video market in China.

The dossier includes the following sections:

  • Chapter 1: Key figures
  • Chapter 2: Market players
  • Chapter 3: Online video advertising
  • Chapter 4: Short video users

Table of contents

  • 1. Key figures
    • Number of online video users in China 2008-2018

    • Penetration rate of online video use in China 2008-2018

    • Annual revenue of the online video market in China 2009-2022

    • Revenue distribution in the online video industry in China up to 2021

    • Annual revenue of the paid online video market in China 2012-2019

    • Revenue from short videos online in China 2016-2021

  • 2. Market players
    • China: leading online video platforms by unique visits 2019

    • Original and acquired online video content breakdown in China 2019, by platform

    • Tencent: segment revenue distribution 2014-2018

    • Chinese online video platform iQiyi's annual revenue 2015-2018

    • Alibaba: annual segment revenue 2017-2019

    • Revenue of Sohu 2010-2018

  • 3. Online video advertising
    • Advertising revenue of the online video industry in China 2011-2020

    • Online video advertising revenue growth in China 2014-2020

    • Revenue structure of online video advertising in China up to 2017

    • Short-form video advertising revenue in China 2016-2021

    • Short video advertisement market growth rate in China 2017-2021

    • Short video advertisement share in total advertising revenue in China 2018-2021

  • 4. Short video users
    • Distribution of short video users in China 2019, by age group

    • Popular online streaming content types in China Q3 2019

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