Online video market in China

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Statista dossier on the online video market in China

This dossier presents a range of statistics and facts about the online video market in China.

The dossier includes the following sections:

  • Chapter 1: Key figures
  • Chapter 2: Online video advertising
  • Chapter 3: Online video properties
  • Chapter 4: User demographics
  • Chapter 5: User behavior

Table of contents

  • 1. Key figures
    • Number of online video users in China in 2016

    • Penetration rate of online video use in China 2007-2016

    • Number of online video viewers in China by movie and series 2012

    • Annual revenue of the online video market in China 2009-2018

    • Market volume growth of the online video industry in China from 2010 to 2014

    • Revenue distribution in the online video industry in China up to 2014

    • Types of online videos on websites in China by number of videos 2012

    • Type of online videos watched in China by page view 2012

    • Number of enterprises operating in the audiovisual industry in China 2012

    • Number of hours spent on online video sites in China 2010

  • 2. Online video advertising
    • Advertising revenue of the online video industry in China up to 2014

    • Growth of advertising revenue in China's online video industry until 2014

    • Revenue breakdown of online video advertising in China 2012, by website type

    • Number of views of ads on comprehensive online video websites in China 2012, by product

  • 3. Online video properties
    • China: leading online video platforms by unique visits in April 2017

    • Market share of online video properties in China by revenue 2012

    • Leading online video websites in China 2012, by time spent

    • Leading online video websites in China by number of users 2012

    • Daily browsing time on online video websites in China 2012

    • Youku and Youku Tudou Inc. revenue until 2014

  • 4. User demographics
    • Users of online video in China by age 2013

    • Online video users in China in 2013, by education level

    • Penetration rate of users of online video portals in China 2011, by gender

    • Comparison of television usage and online video usage in China in 2011, by age

    • Television viewing compared to online video consumption in China by education 2011

    • Television viewing compared to online video consumption in China 2011, by income

    • Penetration rate of online videos in China by start of usage 2011

  • 5. User behavior
    • Number of used online video portals in China 2011

    • Access to online videos in China 2011, by device

    • Duration of users watching online videos in China 2011, by device

    • Frequency of users watching online videos in China 2011, by device

    • Reasons for the growth of time viewers spend watching online videos in China

    • Reasons for watching popular series on online video portals in China 2013

    • User readiness to pay for online video portal access in China 2013

    • Reasons for the payment of access to online videos in China 2013

    • Reasons for users not paying for online videos in future 2011

    • Future payment behavior of current non-payers in online video usage in China 2011

    • Factors influencing the loyalty of online video portal users in China 2011

    • Behavior of online video portal users during commercial breaks in China 2013

    • Online video sharing in China 2011, by channel

  • Language: English
  • Released: March 2013
  • Source(s): Statista
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