Online video market in India

Statistics report about the online video market in India

Online video market in India

This report has been compiled to provide statistical information about the online video market in India. With an overview of the digital media market in the country, the report delves into revenues and consumption of the streaming industry. A special look into the key players with a focus on YouTube, followed by short-format video content is also curated.
India is the fastest growing market for this particular video streaming platform worldwide, recording over 265 million monthly active users and over 1,200 Indian channels of various languages crossing a million subscribers in 2019, from only 300 in 2018.

Table of contents

Digital content overview

  • Premium Statistic SVOD subscriber count worldwide 2020-2029, by service
  • Premium Statistic Value of the digital media market in India 2016-2026
  • Premium Statistic Subscription revenue from digital media in India 2018-2026, by type
  • Premium Statistic Media consumption per day India Q3 2023, by type
  • Premium Statistic Weekly video consumption India Q3 2023

Video streaming

  • Premium Statistic Online video platform subscription revenue in India FY 2020-2026
  • Premium Statistic Number of paid video subscriptions in India 2018-2026
  • Premium Statistic Revenue of films in India 2023, by source
  • Premium Statistic Monthly active users of selected video OTT platforms India 2022
  • Premium Statistic Disney+ Hotstar revenue FY 2018-2023
  • Premium Statistic Netflix India revenue FY 2018-2023
  • Premium Statistic Monthly unique visitors on Amazon Prime Video India 2018-2022


  • Premium Forecast YouTube users in India 2020-2029
  • Premium Statistic Share of YouTube in mobile social media market India 2019-2023
  • Premium Statistic Top ten entertainment YouTube channels in India 2023, by subscribers

Short videos

  • Premium Statistic Popularity of short video platforms India 2019-2025
  • Premium Statistic Short video consumption India 2019-2022, by language
  • Premium Statistic Average daily short video consumption India 2023
  • Premium Statistic Preference of short form video genres India Q3 2022
  • Premium Statistic Number of short videos found to be fake India 2023

Video advertising

  • Premium Forecast Revenue of the video advertising market APAC 2022, by country
  • Premium Statistic Short form video app ad revenue India 2022-2030
  • Basic Statistic Digital advertising spending India 2023, by format
  • Premium Statistic Preferred types of content created by influencers India 2023
  • Premium Statistic Popular political ad format on Google India 2018-2024

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