Consumer behavior of pet owners in Italy

The Statista dossier
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Statista Dossier on consumer behavior of pet owners in Italy

Table of contents

  • 1. Overview
    • Cat and dog owning households in Italy 2010-2019

    • Share of bird-owners on total pet owners in Italy 2007-2019

    • Share of turtle owners among pet owners in Italy 2007-2019

    • Share of rabbit-owners on total pet owners in Italy 2007-2019

    • Share of fish-owners on total pet owners in Italy 2007-2019

    • Share of small rodent owners among pet owners in Italy 2007-2019

  • 2. Expenditure and purchase
    • CPG demand index of pet food in Italy 2020, by type of pet

    • Food feed to dogs in Italy 2019, by type

    • Food feed to cats in Italy 2019, by type

    • Propensity to purchase products at veterinary office in Italy 2019

    • Most common ways of purchasing pets in Italy 2007-2019

    • Most popular ways of pet adoption in Italy 2007-2019

  • 3. E-commerce
    • Distribution of online sales revenue of dog and cat food in Italy 2019

    • Most popular reasons to buy pet food online in Italy 2020

    • Most popular reasons to buy pet food online in Italy 2020, by age group

    • Most popular reasons to buy pet food online in Italy 2020, by gender

  • 4. Behavior and awareness
    • Share of dogs identified by microchip in Italy 2007-2019

    • Level of awareness of innovative products for dog care in Italy 2019

    • Level of awareness of innovative products for cat care in Italy 2019

    • Most common cat litters used in Italy 2019

    • Most popular dog food brands in Italy 2020

    • Most popular dog food brands in Italy 2020, by macro region

    • Most popular cat food brands in Italy 2020

    • Most popular cat food brands in Italy 2020, by gender

  • 5. Opinions of veterinaries
    • Veterinaries' opinions on the qualities of industrial food for pets in Italy 2020

    • Veterinarians' opinions on their impact on pet food choices in Italy 2020

    • Veterinaries' opinions on the safest nutrition methods for pets in Italy 2020

    • Most popular criteria to choose pets' nutrition methods in Italy 2020

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