Consumer Insights report
Founded in 2005, Klarna is one of the top three leading online payment services in Sweden. The Swiss online payment provider, that is particularly famous for its Buy-Now-Pay-Later scheme, attracts consumers from various demographic profiles in Sweden.
When it comes to finance, many of these consumers are well informed about their personal financial situation. Almost half of Klarna users in Sweden could imagine dealing with their financial transactions exclusively online, while not so many could imagine getting financial services from an internet company.
Check out more revealing insights about Klarna with our in-depth report. This report takes a comprehensive look at Klarna customers in the Swedish online payment market landscape.
Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.
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This report offers the reader a comprehensive overview of Klarna users in Sweden: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Klarna users in Sweden (''brand users'') against Swedish online payment users in general (''category users''), and the overall Swedish onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.
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