E-commerce in France

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Statista Dossier on e-commerce in France

This dossier contains statistical data about B2C and C2C e-commerce in France. With a revenue of 103.4 billion euros generated in 2019, France is one of the most attractive e-commerce market in Europe. This dossier will provide business developers and analysts with the latest data regarding online retailers, buyers, m-commerce, as well as the purchasing habits of French consumers online.

Table of contents

  • 1. Market overview
    • E-commerce revenue in France 2017-2024, by segment

    • E-commerce revenue in France 2005-2020

    • Total retail e-commerce revenue in France 2017-2024

    • Online retail users in France 2017-2024

    • Number of e-commerce websites in France 2006-2018

    • Leading products and services purchased online among French e-buyers 2019

    • Breakdown of e-merchant sites by revenue category in France in 2019

  • 2. E-commerce platforms by revenue
    • Breakdown of e-merchant sites by revenue category in France in 2019

    • France: top 10 online stores 2018, by revenue

    • Fashion: top 5 online stores in France in 2018, by net sales

    • Food & personal care: top 5 online stores in France in 2018, by net sales

    • Electronics & media: top 5 online stores in France in 2018, by net sales

    • Sports & outdoor: top 3 online stores in France in 2018, by net sales

    • Toys & baby: top 3 online stores in France in 2018, by net sales

    • Furniture & appliances: top 5 online stores in France in 2018, by net sales

    • Revenue generated by online sales in France 2018, by sector

    • E-commerce revenue in France 2008-2018, by company size

    • Share of B2B and B2C websales of companies in France 2018, by sector

    • E-commerce websites distribution by annual revenue in France 2015-2019

  • 3. E-commerce platforms by popularity
    • Ranking of e-commerce sites in France during S2 2019, by monthly visits

    • Most performing e-commerce product categories by amount of shoppers France in 2019

    • Most popular merchant sites for hotels and accomodation in France in 2019

    • Ranking of the top three merchant sites for electronics in France in 2019

    • Ranking of the top three merchant sites for cultural products in France in 2019

    • Top three merchant sites for fashion in France in 2019

    • Enterprises with online booking or ordering in France in 2018, by industry

  • 4. Online consumers
    • Online purchasing penetration in France 2003-2019

    • Online purchasing penetration in France 2019, by age group

    • Online purchasing penetration in France 2019, by educational background

    • Penetration of online purchasing in France 2019, by socioeconomic condition

    • Household goods online purchase penetration in France 2010-2019

    • Share of people who ordered online during the last three months in France 2010-2019

    • Share of people making online orders in France 2010-2019

    • Share of individuals buying groceries online in France 2007-2019

    • Leading payment methods used when buying online in France 2019

    • Leading e-commerce delivery methods used in France 2019

    • Trust concerns about receiving or returning items purchased online France 2006-2019

  • 5. Cross-border commerce
    • European countries in which French e-commerce websites sell the most 2018

    • Share of European customers of online shops in France 2017-2019, by country

    • Share of French e-buyers purchasing from foreign sellers 2018

    • Share of French e-shoppers buying products outside of France in 2018

    • Share of French e-shoppers buying products outside of France, by device in 2018

  • 6. M-commerce
    • Evolution of the use of smartphone for online purchases in France 2013-2018

    • Penetration of online purchase with a tablet in France 2013-2018

    • Locations from which people purchase online using their smartphone in France 2018

    • Distribution of the amount of purchases carried out via mobile in France 2018

    • Share of the m-commerce in the turnover of websites in France 2012-2018

    • Share of mobile purchases among the B2C e-commerce turnover in France 2010-2018

    • Mobile payments by situation in France 2020

  • 7. C2C e-commerce and collaborative consumption
    • France: online C2C e-commerce penetration 2007-2019

    • Penetration of collaborative consumption in France 2018

    • Share of French having already carried out sharing economy practices online 2018

    • Most used online platforms to resell second hand clothing in France 2018

    • Unwanted gifts resale channel preferences of French consumers 2019

    • Most visited shopping locations to buy second hand clothing in France 2019

  • 8. COVID-19 effects on e-commerce
    • Share of first-time buyers online since the confinement in France 2020

    • E-commerce purchase frequency change due to the coronavirus outbreak France 2020

    • Market share on home delivery in France during the confinement 2020

    • Online activity banks and insurances after Covid-19 outbreak in France in March 2020

    • Online activity marketplaces after Covid-19 outbreak in France in March 2020

    • Online activity in the energy sector after Covid-19 outbreak in France in March 2020

    • Share of Amazon's weekly sales share after the Covid-19 outbreak in France 2020

    • Online bought articles after the Covid-19 outbreak France 2020, by delivery time

    • Delay of deliveries during the coronavirus confinement in France May 2020

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