Video game market in the United Kingdom - Statistics & Facts

The United Kingdom (UK) is the leading video game market in Europe and the sixth-largest gaming market worldwide. Over the past few decades, video games have not only become an increasingly popular pastime among players of all ages, but the gaming industry has also evolved into the UK’s most lucrative entertainment sector. One of the main drivers of market growth in the UK and many other parts of the world was the gaming industry’s digital transformation. Thanks to new technologies, digital innovation, and a wave of highly-anticipated online and mobile releases, digital games revenue in the UK reached a record 3.5 billion U.S. dollars in 2020. That year, revenues spiked at an unprecedented speed following the nationwide lockdown.

UK’s video gaming market at a glance

Between 2019 and 2020, the number of video game users in the UK jumped from 33 million to over 36 million. With over 50 percent of the population embracing gaming as a form of fun, entertainment, or distraction amidst the pandemic, the UK’s video game market has come to be valued at 5.3 billion British pounds. Digital and online games account for the largest share of consumer spending on video games in the UK, as users have gradually traded physical videogame formats for digital purchases. Another sector that has seen considerable growth in recent years is mobile gaming. Thanks to rapid smartphone adoption throughout the UK and an ever-expanding selection of affordable gaming app content, mobile gaming engagement is now higher than ever.

Hard facts and hardware trends

During the past decade, UK consumer spending on gaming console hardware visibly fluctuated in line with the rollout of new consoles. Retail revenue peaked at 915 million British pounds in 2014, following the release of the next-generation Xbox One and PlayStation 4. As of 2019, the PS4 was the top-selling gaming console in the UK based on unit sales, and in late 2020, almost 4.3 million UK households owned at least one PlayStation model. While Sony’s flagship console series has dominated the UK gaming landscape and maintained the highest market share of console operating systems in the country for years, Microsoft’s Xbox took the lead in 2020. Since then, the console wars have heated up again, following the launch of the Xbox Series X and PlayStation 5.

What are the most popular video games in the UK?

In 2020, video game software retail sales revenue in the UK amounted to 4.22 billion British pounds, with digital software sales accounting for the lion’s share of revenue. Unsurprisingly, FIFA 21 was the best-selling video game in the UK that year, with over 2.18 million copies sold. The FIFA games are a popular football video game series available for PC, Playstation, Xbox, and Nintendo, and although gaming behavior and demographics have visibly changed over the past few decades, the series has managed to maintain a spot on the UK’s leaderboard for many years.

Key figures

The most important key figures provide you with a compact summary of the topic of "Video game market in the United Kingdom" and take you straight to the corresponding statistics.

Video game industry

Hardware

Software

Online & mobile gaming

Interesting statistics

In the following 6 chapters, you will quickly find the 47 most important statistics relating to "Video game market in the United Kingdom".

Video game market in the United Kingdom (UK)

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!
TOP SELLER

Video game market in the United Kingdom - Statistics & Facts

The United Kingdom (UK) is the leading video game market in Europe and the sixth-largest gaming market worldwide. Over the past few decades, video games have not only become an increasingly popular pastime among players of all ages, but the gaming industry has also evolved into the UK’s most lucrative entertainment sector. One of the main drivers of market growth in the UK and many other parts of the world was the gaming industry’s digital transformation. Thanks to new technologies, digital innovation, and a wave of highly-anticipated online and mobile releases, digital games revenue in the UK reached a record 3.5 billion U.S. dollars in 2020. That year, revenues spiked at an unprecedented speed following the nationwide lockdown.

UK’s video gaming market at a glance

Between 2019 and 2020, the number of video game users in the UK jumped from 33 million to over 36 million. With over 50 percent of the population embracing gaming as a form of fun, entertainment, or distraction amidst the pandemic, the UK’s video game market has come to be valued at 5.3 billion British pounds. Digital and online games account for the largest share of consumer spending on video games in the UK, as users have gradually traded physical videogame formats for digital purchases. Another sector that has seen considerable growth in recent years is mobile gaming. Thanks to rapid smartphone adoption throughout the UK and an ever-expanding selection of affordable gaming app content, mobile gaming engagement is now higher than ever.

Hard facts and hardware trends

During the past decade, UK consumer spending on gaming console hardware visibly fluctuated in line with the rollout of new consoles. Retail revenue peaked at 915 million British pounds in 2014, following the release of the next-generation Xbox One and PlayStation 4. As of 2019, the PS4 was the top-selling gaming console in the UK based on unit sales, and in late 2020, almost 4.3 million UK households owned at least one PlayStation model. While Sony’s flagship console series has dominated the UK gaming landscape and maintained the highest market share of console operating systems in the country for years, Microsoft’s Xbox took the lead in 2020. Since then, the console wars have heated up again, following the launch of the Xbox Series X and PlayStation 5.

What are the most popular video games in the UK?

In 2020, video game software retail sales revenue in the UK amounted to 4.22 billion British pounds, with digital software sales accounting for the lion’s share of revenue. Unsurprisingly, FIFA 21 was the best-selling video game in the UK that year, with over 2.18 million copies sold. The FIFA games are a popular football video game series available for PC, Playstation, Xbox, and Nintendo, and although gaming behavior and demographics have visibly changed over the past few decades, the series has managed to maintain a spot on the UK’s leaderboard for many years.

Interesting statistics

In the following 6 chapters, you will quickly find the 47 most important statistics relating to "Video game market in the United Kingdom".

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Vianny Gutierrez-Cruz
Vianny Gutierrez-Cruz
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Ziyan Zhang
Ziyan Zhang
Customer Relations– Contact (Asia)

Mon - Fri, 11:30am - 10pm (IST)

Contact Kisara Mizuno
Kisara Mizuno
Customer Success Manager– Contact (Asia)

Mon - Fri, 9:30am - 5:30pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Catalina Rodriguez
Catalina Rodriguez
Key Account Manager - LAC– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)