UK video games retail revenue by sales channel 2021

In 2021, online sales accounted for approximately 96.7 percent of video games sales in the United Kingdom, amounting to approximately 4.14 billion British pounds worth of sales during the measured period. Online sales do not only include digital gaming sales but also physical game copies that are purchased via the internet. This trend has already been ongoing for the past few years but received a boost during COVID-19-related retail closures.

Video game software retail sales revenue in the United Kingdom (UK) from 2012 to 2021, by sales channel (in million GBP)

Characteristic	Online*	Brick-and-mortar**
2021	4,142.7	143.2
2020	4,244.9	190.1
2019	3,427.8	328.4
2018	3,393.1	443.3
2017	2,987.1	463.2
2016	2,454.8	497.1
2015	2,246	627.1
2014	1,922.4	647.7
2013	1,562.5	718.5
2012	1,304.1	752.9

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Release date

February 2022

More information

Region

United Kingdom

Survey time period

2012 to 2021

Special properties

includes digital and physical data

Supplementary notes

* Online combines digital and home delivery sales channels.
** Brick-and-mortar is physical stores.

Data for years previous to 2016 were published earlier by the source.

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