UK video game toys consumer spending 2013-2022

Published by
J. Clement,
Apr 17, 2023
In 2022, consumers in the United Kingdom spent 196 million British pounds on toys and merchandising based on video games brands, a significant increase from the previous year. Pokémon was identified as the most popular gaming franchise in terms of game-related toys.

Consumer spending on video game themed toys in the United Kingdom (UK) from 2013 to 2022 (in million GBP)

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Release date

April 2023

Region

United Kingdom

Survey time period

2013 to 2022

Supplementary notes

Toys are defined as "spin-off kids toys based on video games brands."
Figures for years previous to 2021 were published earlier by MCV/UKie.

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