Stevia’s global market value was forecast to reach over 770 million U.S. dollars by 2022. This upward trend is also shown by the increasing number of global food and beverage product launches that contain stevia. In a regional comparison, Chile, the United States and France had the highest consumer awareness of stevia.
The usage of stevia in the American food industry is regulated by the U.S. Food and Drug Administration (FDA). Whole leave stevia or crude stevia extracts have not received approval for commercial use in the United States, but the highly refined sweetener compounds such as stevioside or rebaudioside A were approved as Generally Recognized As Safe (GRAS). These ingredients are used among various food categories and as a base for table-top sweeteners. Splenda was the best-selling stevia-based table-top sweetener brand in the United States, followed by Truvia and Sweet'N Low.