Stevia’s global market value was estimated at 336 million U.S. dollars in 2014. Industry specialists expect the market to grow to 578 million U.S. dollars by 2017. This upward trend is also shown by the increasing number of global food and beverage product launches that contain stevia. In a regional comparison, Chile, the United States and France had the highest consumer awareness of stevia in 2015.
The usage of stevia in the American food industry is regulated by the U.S. Food and Drug Administration (FDA). Whole leave stevia or crude stevia extracts have not received approval for commercial use in the United States, but the highly refined sweetener compounds such as stevioside or rebaudioside A were approved as Generally Recognized As Safe (GRAS). These ingredients are used among various food categories and as a base for table-top sweeteners. Truvia was the best-selling stevia-based table-top sweetener brand in the United States in 2015.