Total snack category sales in the United States amounted to 41.4 billion U.S. dollars in 2010 and are projected to grow to 47.5 billion U.S. dollars by 2015. Within the category, salty snacks and fruit/vegetables brought in the largest share of retail sales in 2015. Indulgent snacks contributed about 16.5 percent to U.S. retail snack dollar sales in that year. This subcategory also reported a dollar sales growth of about 3.4 percent in the United States in 2016 compared to the prior year.
The snack food industry is very competitive and the savory and salty snack segment in particular shows a high market concentration: PepsiCo, Inc. captured a retail sales share of 36.4 percent in 2014, for example.
Recently published results stated that over 60 percent of North American consumers enjoyed chips/crisps as a snack in 2014. Consumers either eat snacks to satisfy hunger or to replace a meal. If North American respondents eat snacks for hunger satisfaction, 83 percent indicated that they want to satisfy a craving.