Since the early 2000s, the New York Yankees almost tripled their revenue, generating more than 600 million U.S. dollars in revenues in 2017. The team is the most valuable MLB franchise with a value of four billion U.S. dollars in 2018. This is roughly 2.5 higher than the average MLB franchise value. The Yankees are also amongst the most valuable and popular sports teams worldwide.
More than three million people attend games of the New York Yankees each season at the new Yankee Stadium, which was opened for the 2009 season. The average regular season attendance was at around 40 thousand over the past few years. The average ticket price for games of the New York Yankees has remained relatively stable over the past few years at around 50 U.S. dollars and actually decreased to under 50 U.S. dollars for the 2018 season. The Yankees are also very popular on social media as the team’s accounts on Twitter and Facebook are the most followed and liked of all MLB teams.