The Boston Red Sox is the fifth most valuable franchise in the league. In the past five years the Red Sox franchise value has increased significantly, more than doubling from 1.3 billion U.S. dollars to 2.8 billion U.S. dollars in 2018. The revenue of the Boston Red Sox has also consistently grown over the last few years reaching more than 450 million U.S. dollars in 2017. Despite the fact that the Red Sox have the second highest average ticket price, less than half of this revenue was generated by gate receipts in 2017.
The average attendance at Red Sox games was at around 36 thousand in the 2017 season, a total attendance of 2.92 million. Along with the New York Yankees, the Red Sox is one of the most popular MLB franchises on social media, having the second highest number of Facebook fans and the fifth most Twitter followers in the league.