The Boston Red Sox is the third most valuable franchise in the league, just behind their main rival, the New York Yankees, and the Los Angeles Dodgers. From 2014 to 2015, the Red Sox franchise value has increased significantly, going from 1.5 billion U.S. dollars to 2.1 billion U.S. dollars. The revenue of the Boston Red Sox has also consistently grown over the last few years. The Red Sox registered their highest revenue to date in 2014, with 370 million U.S. dollars. Despite the fact that the Red Sox have the highest average ticket price, less than half of this revenue was generated by gate receipts in 2014.
The average attendance at Red Sox games was at around 35 thousand in the 2015 season, a total attendance of 2.88 million. Along with the New York Yankees, the Red Sox is one of the most popular MLB franchises on social media, having the second highest number of Facebook fans and Twitter followers in the league.