In 2024, the Major League Baseball (MLB) team with the lowest franchise value was the Miami Marlins. The Florida-based team had a franchise value of one billion U.S. dollars that year. Meanwhile, the New York Yankees ranked as the most valuable franchise in 2024, with a value of 7.55 billion U.S. dollars.
MLB revenue streams
Major League Baseball teams have numerous sponsorship deals, which provide them with income from advertising on stadiums and in broadcast media. Another revenue stream for MLB teams is the sale of food, drinks, and other concessions at games. This includes the sale of traditional gameday fare such as hot dogs, popcorn, and beer, as well as official merchandise such as jerseys, caps, and other memorabilia which provide additional revenue streams for the franchise.
Take me out to the ball game
MLB teams also generate revenue from ticket sales for regular season and playoff games, which includes individual game tickets, season tickets, and suite rentals. Overall, MLB attendance is consistently high, with many teams regularly selling out their stadiums. Despite a significant reduction in 2021 due to the coronavirus (COVID-19) pandemic, attendance at MLB matches has rebounded in recent years, exceeding 29.2 thousand in 2023.
Major League Baseball franchise value in the United States in 2024, by team
(in million U.S. dollars)
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Forbes. (March 28, 2024). Major League Baseball franchise value in the United States in 2024, by team (in million U.S. dollars) [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/193637/franchise-value-of-major-league-baseball-teams-in-2010/
Forbes. "Major League Baseball franchise value in the United States in 2024, by team (in million U.S. dollars)." Chart. March 28, 2024. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/193637/franchise-value-of-major-league-baseball-teams-in-2010/
Forbes. (2024). Major League Baseball franchise value in the United States in 2024, by team (in million U.S. dollars). Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/193637/franchise-value-of-major-league-baseball-teams-in-2010/
Forbes. "Major League Baseball Franchise Value in The United States in 2024, by Team (in Million U.S. Dollars)." Statista, Statista Inc., 28 Mar 2024, https://www.statista.com/statistics/193637/franchise-value-of-major-league-baseball-teams-in-2010/
Forbes, Major League Baseball franchise value in the United States in 2024, by team (in million U.S. dollars) Statista, https://www.statista.com/statistics/193637/franchise-value-of-major-league-baseball-teams-in-2010/ (last visited October 31, 2024)
Major League Baseball franchise value in the United States in 2024, by team (in million U.S. dollars) [Graph], Forbes, March 28, 2024. [Online]. Available: https://www.statista.com/statistics/193637/franchise-value-of-major-league-baseball-teams-in-2010/