Mobile device usage in Europe - Statistics & Facts

When we talk about mobile devices, we refer to a handheld tablet or other device that connects to the internet or helps us in our daily tasks. The industry is characterized by its fast pace, where companies aim to attract as many customers as they can with new devices year after year.
Nowadays, mobile devices are part of our daily lives, useful for both work and personal leisure purposes. Data on the share of individuals accessing the internet via mobile devices shows how handheld devices are most used for connecting to the internet compared to laptops and notebooks. Equally important is the motivation for using mobile devices on a daily basis. In Sweden, Denmark and Norway mobile devices have become, primarily, a tool for basic needs such as telling the time, setting an alarm clock and taking photos, replacing traditional objects like watches and alarm clocks.

A similar trend can be observed in the UK where the usage of electronic devices is high, particularly for mobiles, smartphones, TVs and computers. Positive indications also emerge in the Netherlands, where consumers reported to know the universe of devices and appliances well through owning smartphones, laptops and tablets. Smartphones, laptops and mobile are also leading the market in Italy, with the share of the adult population owning a technologic device ranking mobile phones as the most prominent device.

Mobile devices are quite widely used for business reasons as well as for personal purposes. The diffusion of mobile devices is well spread across different professions. Italians in particular seem to enjoy the benefit of mobile devices, using them to recover productivity and boost work performance.

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Mobile devices in the UK
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