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Smartphone market in Europe - Statistics & Facts

Europe is a key market for smartphone manufacturers, with a combined 862.5 million subscriptions expected across Western, Central, and Eastern Europe by 2026. Vendors are expected to sell 192.16 million smartphones in Western and Eastern Europe by the end of 2021.

Samsung and Apple at the top of the pack

Samsung and Apple are currently the European smartphone market leaders, holding a combined 61 percent share in the market as of the first quarter of 2021. While the two companies jostle for position at the top, Samsung held the largest market share during the first quarter of 2021, controlling 32 percent of the market.

Huawei provided serious competition at several points during 2019 and 2020. However, trade bans and other obstacles saw Huawei fall out of the top rankings in 2021. Other Chinese smartphone manufacturers such as Xiaomi are filling the hole Huawei left behind.

Android runs on most devices

While the device manufacturer market is closer at the top, the gap between Android and Apple’s operating system – iOS – is much larger. Android is the operating system that holds the largest European mobile operating system market share , running on 71.22 percent of devices. iOS powers the bulk of the remaining share, with 28.33 percent of devices. The gap between the two is due to the larger range of devices that can run Android, as it is open to almost any manufacturer that can integrate with the Google Play Store.

5G set to shape the smartphone market

5G, the fifth-generation mobile broadband standard, will play a major role in the smartphone market in the coming years. 5G spectrum has been assigned and is usable in several key frequencies, and the number of 5G subscriptions in Western Europe is expected to reach 352 million by 2026.

In the Europe, Middle East, and Africa region, 5G- capable smartphones are expected to account for 14 percent of all smartphone shipments . Worldwide, 5G smartphones are expected to account for more than half of the market by 2022, and 69 percent of the market by 2023.

Key figures

The most important key figures provide you with a compact summary of the topic of "Smartphone market in Europe" and take you straight to the corresponding statistics.

Market shares Q1 2021

Smartphone sales

Interesting statistics

In the following 5 chapters, you will quickly find the 30 most important statistics relating to "Smartphone market in Europe".

Smartphones in Europe

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!
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Smartphone market in Europe - Statistics & Facts

Europe is a key market for smartphone manufacturers, with a combined 862.5 million subscriptions expected across Western, Central, and Eastern Europe by 2026. Vendors are expected to sell 192.16 million smartphones in Western and Eastern Europe by the end of 2021.

Samsung and Apple at the top of the pack

Samsung and Apple are currently the European smartphone market leaders, holding a combined 61 percent share in the market as of the first quarter of 2021. While the two companies jostle for position at the top, Samsung held the largest market share during the first quarter of 2021, controlling 32 percent of the market.

Huawei provided serious competition at several points during 2019 and 2020. However, trade bans and other obstacles saw Huawei fall out of the top rankings in 2021. Other Chinese smartphone manufacturers such as Xiaomi are filling the hole Huawei left behind.

Android runs on most devices

While the device manufacturer market is closer at the top, the gap between Android and Apple’s operating system – iOS – is much larger. Android is the operating system that holds the largest European mobile operating system market share , running on 71.22 percent of devices. iOS powers the bulk of the remaining share, with 28.33 percent of devices. The gap between the two is due to the larger range of devices that can run Android, as it is open to almost any manufacturer that can integrate with the Google Play Store.

5G set to shape the smartphone market

5G, the fifth-generation mobile broadband standard, will play a major role in the smartphone market in the coming years. 5G spectrum has been assigned and is usable in several key frequencies, and the number of 5G subscriptions in Western Europe is expected to reach 352 million by 2026.

In the Europe, Middle East, and Africa region, 5G- capable smartphones are expected to account for 14 percent of all smartphone shipments . Worldwide, 5G smartphones are expected to account for more than half of the market by 2022, and 69 percent of the market by 2023.

Interesting statistics

In the following 5 chapters, you will quickly find the 30 most important statistics relating to "Smartphone market in Europe".

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