Samsung and Apple at the top of the packSamsung and Apple are currently the European smartphone market leaders, holding a combined 61 percent share in the market as of the first quarter of 2021. While the two companies jostle for position at the top, Samsung held the largest market share during the first quarter of 2021, controlling 32 percent of the market.
Huawei provided serious competition at several points during 2019 and 2020. However, trade bans and other obstacles saw Huawei fall out of the top rankings in 2021. Other Chinese smartphone manufacturers such as Xiaomi are filling the hole Huawei left behind.
Android runs on most devicesWhile the device manufacturer market is closer at the top, the gap between Android and Apple’s operating system – iOS – is much larger. Android is the operating system that holds the largest European mobile operating system market share , running on 71.22 percent of devices. iOS powers the bulk of the remaining share, with 28.33 percent of devices. The gap between the two is due to the larger range of devices that can run Android, as it is open to almost any manufacturer that can integrate with the Google Play Store.
5G set to shape the smartphone market5G, the fifth-generation mobile broadband standard, will play a major role in the smartphone market in the coming years. 5G spectrum has been assigned and is usable in several key frequencies, and the number of 5G subscriptions in Western Europe is expected to reach 352 million by 2026.
In the Europe, Middle East, and Africa region, 5G- capable smartphones are expected to account for 14 percent of all smartphone shipments . Worldwide, 5G smartphones are expected to account for more than half of the market by 2022, and 69 percent of the market by 2023.