Besides the famous car culture based in Italy, Italians are showing a growing interest in bicycles and bike sharing.
According to recent data, many Italian regions are offering bike sharing bicycles and Lombardy is leading the way with more than 6 thousand bicycles.
Bicycles are becoming a very interesting business for firms too and many companies are already installing bike sharing stations all over Italy.
The company Bicincittà leads in the number of bicycle-sharing stations in Italy, with more than 1,400 stations installed, followed by Clearchannel and Centro in bici.
Users report to use bike sharing quite often; The average bike sharing usage in Milan ranges from 11 to 20 minutes while in the city of Turin it ranges from 6 to 10 minutes.
Despite the four wheel culture in Italy, Italians are responding positively to this new cycling trend; 88 percent reported that providing bike sharing services is useful, while 46 percent of respondents reported that the use of bike sharing services contribute to lower polluting emissions.
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