In recent years Kroger has displayed healthy growth with nearly 122.3 billion dollars in total sales in 2019, up from about 76.6 billion dollars in sales in 2009. In 2019, Kroger employed about 435 thousand people, making it the second largest supermarket employer in the America aside from Walmart.
In 2018, a survey found that nearly a third of Americans regularly shop at Kroger grocery stores. Given that most Americans have a variety of choices of where to purchase groceries, competition in the grocery retail sector is fierce, and it is essential for a grocery retailer to gain and retain the trust of their customers in order to stay in business. Kroger was rated the second most trustworthy food retailer in the United States, after Walmart.
