The St. Louis Cardinals are the seventh most valuable franchise in the league with a franchise value of 2.45 billion U.S. dollars in 2022. The revenue of the Cardinals has grown consistently over time, surpassing 300 million U.S. dollars each year since 2015. After a significant drop in revenue in 2020 as a result of the coronavirus (COVID-19) pandemic, revenue recovered in 2021 to 287 million U.S. dollars. In the same year, the team reported an operating loss of 34 million U.S. dollars.
Over three million people attend games of the St. Louis Cardinals each season at the Busch Stadium in St. Louis, Missouri, which has been the home to the team since 2006. The average regular season attendance was above 40 thousand over the past few years. The average ticket price for games of the Cardinals stood at 36.40 U.S. dollars in the 2022 season. With around 1.3 million followers on Twitter, the team enjoys considerable popularity on social media.
