Traditional Indian beveragesTraditional beverages include Aam Panna and Aamras, both made from mangoes. In addition, Jal-Jeera made from cumin seeds is also a popular beverage used in Pani Puris, and Kashmiri Khawah – a tea made from a spice mix for northern colder regions. Furthermore, milk-based drinks include tea, commonly known as chai and coffee is also popular. Lassi is a yogurt-based drink either sweet or salted or buttermilk among other variants. Nutrient-balancing milk drinks also have an important place in the beverage market in India. Brands such as Bournvita, Boost, Complan, and Horlicks were household names.
Among myriad traditional alcoholic drinks, Bhaang and Kallu, or Toddy were also popular. The former is made from buttermilk and cannabis and is commonly consumed during the festival of Holi, primarily in the northern regions. Moreover, Toddy is a form of palm wine tapped from the flowers of the coconut trees and is famous in the southwestern region. Indigenous alcohol of this variety from different parts of the country makes up the country liquor segment of India’s alcohol market.