• Global brand value: most valuable non-alcoholic beverage brands 2019

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With a brand value of over 36 billion U.S. dollars, Coca-Cola was by far the most valuable non-alcoholic beverage brand in the world in 2019. Pepsi ranked second that year, with a value of about 18 and a half billion U.S. dollars.

Coca-Cola & competitors

With a 43.3 percent share, Coca-Cola led the CSD (carbonated soft drink) market in the United States in 2018. Competitors, such as PepsiCo and Dr Pepper Snapple, each had a share of 24.9 and 17.9 percent, respectively. Additionally, Coca-Cola invested close to 400 million U.S. dollars in advertising for its leading product Coke, while PepsiCo spent an estimated 260 million on promoting Pepsi in that year.

Polish TikTok user preferences

While Coca-Cola and Pepsi were also popular brands, the beverages most commonly consumed by TikTok users in Poland were from the brand Tymbark. Approximately half of the users favored drinks from this label in 2019. Founded and based in Poland, Tymbark is a juice, nectar, and soft drink producer, which exports liquid refreshment products to nearly 30 countries worldwide.