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Brand value of the most valuable soft drink brands worldwide 2020

Published by Jan Conway, Nov 26, 2020
With a brand value of almost 38 billion U.S. dollars, Coca-Cola was by far the most valuable non-alcoholic beverage brand in the world in 2020. Pepsi ranked second that year, with a value of around 19 billion U.S. dollars.

Coca-Cola & competitors

With a 43.7 percent share, Coca-Cola led the CSD (carbonated soft drink) market in the United States in 2019. Competitors, such as PepsiCo and Keurig Dr. Pepper, each had a share of 24.1 and 18.2 percent, respectively. Additionally, Coca-Cola invested close to 300 million U.S. dollars in advertising for its leading product Coke, while PepsiCo spent an estimated 224 million on promoting Pepsi in that year.

Polish TikTok user preferences

While Coca-Cola and Pepsi were also popular brands, the beverages most commonly consumed by TikTok users in Poland were from the brand Tymbark. Approximately half of the users favored drinks from this label in 2019. Founded and based in Poland, Tymbark is a juice, nectar, and soft drink producer, which exports liquid refreshment products to nearly 30 countries worldwide.

Brand value of the most valuable non-alcoholic beverage brands worldwide as of 2020 (in million U.S. dollars)

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Source

Release date

September 2020

Region

Worldwide

Survey time period

2020

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