Meat imports
In order to meet the country’s demands, the amount and value of meat and edible meat offal imported to South Korea grew over the last years, only decreasing in 2020. Almost half of the imported meat was imported from the United States. The meat trade between the two countries is important for both sides: In 2018, South Korea was one of the biggest export destination for U.S. beef exports. Meanwhile, almost one third of the pork meat imported to South Korea originated in the United States.Household spending
In 2020, the average monthly household expenditure on meat has increased again, continuing the upwards trend from before 2019. The main distribution channels for meat were hypermarkets and supermarkets, where more than two thirds of meat were sold. While online grocery shopping is increasingly popular in South Korea, consumers are reluctant to buy fresh meat online, ranking as one of the least popular grocery product for online shopping.Current meat trends
While a growing number of countries show a trend towards meat avoidance, the number of meat avoiders in South Korea is increasing, but not significant. Still the number of vegan and vegetarian population in South Korea experienced a tenfold increase from 2008 to 2021. Between 2014 and 2018, the retail sales of free from meat products did slightly increase but is not forecasted to rise much further. Due to the current wellness boom in South Korea, white chicken meat is enjoying increased popularity. As a low-fat protein, chicken meat has now the image of a HMR (health management resources) item.
