Bulgogi, Samgyeopsal, Galbi, Samgyetang, or even Korean Fried Chicken – a majority of Korea’s most popular dishes are heavily meat based. Meat is found in most Korean dishes and is valued in South Korean society. The total sales volume of meat in South Korea was amounted to around 2.55 million tons in 2018 and is expected to increase further until at least 2023. Around half of the sales volume of meat consisted of pork, followed by poultry, and beef and veal.
While a growing number of countries show a trend towards meat avoidance, the number of meat avoiders in South Korea is increasing, but not significant. Still the number of vegan and vegetarian population in South Korea experienced a tenfold increase from 2008 to 2021. Between 2014 and 2018, the retail sales of free from meat products did slightly increase but is not forecasted to rise much further. Due to the current wellness boom in South Korea, white chicken meat is enjoying increased popularity. As a low-fat protein, chicken meat has now the image of a HMR (health management resources) item.
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