In 2015, retail sales of cosmetics and fragrances generated approximately 2.89 billion Canadian dollars. With cosmetic trends such as bold eyebrows and contouring on the rise, so too are the sales of eyebrow and other face make-up products. In 2016, eyebrow make-up sales grew by 42 percent, while other face make-up, including bronzers, highlighters and contour kits, grew by 50 percent. Fragrance gift sets was the only category to see a decline in sales that year.
Canadian households spent on average 249 Canadian dollars on make-up, skincare and manicure products in 2014, with the majority of consumers shopping for beauty products at least monthly. Lipstick, lip gloss and lip liner was the product category used most regularly by women in 2014, with 51 percent of consumers reportedly wearing it at least once a week. Lipstick however, was not among the leading products for which consumers had a preferred brand. While supermarkets and drugstores were the most regularly shopped at stores for beauty and personal care products, Sephora was among the leading beauty retailers for customer satisfaction in Ontario in 2014.