Hair and skin care products are popular cosmetic items among consumers, with almost 30 percent of Canadians stating that hair care is the type of cosmetic which they purchase and use the most frequently. When it comes to the value of different sections of the cosmetics industry in Canada, face care leads the way. Sales of such products reached approximately 929 million Canadian dollars. Hand and body moisturizers and sun care products came second and third in sales value rankings of different types of cosmetics.
Canadian households spend on average 264 Canadian dollars on make-up, skincare and manicure products annually, with the majority of consumers shopping for beauty products a few times a year. The availability of loyalty programs and proximity to home are the most important factors which consumers consider when choosing where to shop for personal care and beauty products in Canada. When shopping for cosmetics online, almost one quarter of Canadian consumers use Sephora, and just over 20 percent use Amazon.ca.