Skin care products are popular cosmetic items among consumers, with around 25 percent of Canadians stating in 2018 that skin care is the type of cosmetic which they purchase and use the most frequently. When it comes to the value of different sections of the cosmetics industry in Canada, face care leads the way. Sales of such products reached approximately 929 million Canadian dollars in 2018. Hand and body moisturizers and sun care products came second and third in sales value rankings of different types of cosmetics.
Canadian households spent on average 275 Canadian dollars on make-up, skincare and manicure products in 2016, with the majority of consumers shopping for beauty products a few times a year. Low everyday prices and proximity to home are the most important factors which consumers consider when choosing where to shop for personal care and beauty products in Canada. When shopping for cosmetics online, the majority of Canadian consumers use Sephora, followed by Amazon.ca.