Cosmetics are products commonly used to maintain or enhance the external appearance or perfume of the human face and body. Cosmetic products include make-up, skincare, fragrance, hair and manicure products and more. In Canada, there were more than 2,800 cosmetics, beauty supplies and perfume stores in 2014, with specialist retailers accounting for 34.1 percent of the make-up market that year.
In 2015, retail sales of cosmetics and fragrances generated approximately 2.89 billion Canadian dollars. With cosmetic trends such as bold eyebrows and contouring on the rise, so too are the sales of eyebrow and other face make-up products. In 2016, eyebrow make-up sales grew by 42 percent, while other face make-up, including bronzers, highlighters and contour kits, grew by 50 percent. Fragrance gift sets was the only category to see a decline in sales that year.
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