Try our corporate solution for free!
+1 (212) 419-5770

Cosmetics in Asia Pacific - statistics & facts

The cosmetic industry is one of the world’s biggest industries, responsible for the manufacture and distribution of cosmetic products. These products include color cosmetics, skincare products, hair products, and toiletries. Due to increased exposure to the world of beauty, beauty consumerism is at an all-time, global high. With an emerging middle class and a steadily increasing disposable income among consumers across the Asia Pacific region, the consumption of beauty products has skyrocketed, propelling the Asia Pacific region into the top spot of the cosmetics market across the globe. The region contains some of the most esteemed beauty markets and generates huge cosmetics revenues and expenditures, allowing it to represent almost half of the global cosmetics market. Although South Korea has always been infamous for its beauty trends and thriving cosmetics market, other Asia Pacific countries are paving their way into the Asia Pacific cosmetics industry. China and Japan, as well as Indonesia, Malaysia, and Thailand are all gaining influence within the beauty world.

Naturally, South Korea stands in the foreground as one of the region’s most innovative cosmetics markets, gaining global attention and pushing the boundaries with its revolutionary beauty products such as snail skin facials. South Korea also incorporates the growing needs and wants of the consumer into its products, combining SPF in skin moisturizers, and adding elasticity boosters into skincare products. The so-called K-beauty is recognized globally, with consumers throughout the world citing positive effects and good quality of products as the main positive aspects of the beauty trend. South Korea’s globally beloved cosmetics conglomerate Amorepacific also highlights the country as one of Asia Pacific’s strongest beauty markets, as the company recorded record-breaking revenues. However, Japan has also cemented its position within the Asian cosmetics industry, being home to internationally-renown Shiseido. The cosmetics company demonstrated continuously increasing net sales throughout the Asia Pacific region. Shiseido has appealed to consumers through the use of natural ingredients such as honey, carrot, and tofu in its products. Nevertheless, newer beauty markets have started to emerge throughout the Asia Pacific region. The introduction of halal products has caused the cosmetics industry to grow in countries such as Indonesia and Malaysia.

The region’s digital revolution has also aided the surge in beauty product consumption, as consumers are purchasing more goods online. A significant amount of Southeast Asian consumers purchased beauty products online in 2018. Increased social media penetration throughout the region has too impacted the cosmetics industry, as consumers are more likely to purchase products that have been endorsed and reviewed by social media influencers. Asian consumers are known to thoroughly research products before buying, however, they are also open to purchasing products that they have not previously tried. Thus, stimulating the growth of the cosmetics market further. If the Asia Pacific cosmetics industry continues to grow at a progressive rate while producing innovative products, the region will likely continue to keep hold of its leading position within the global cosmetics industry throughout the years to come.

Interesting statistics

In the following 4 chapters, you will quickly find the 26 most important statistics relating to "Cosmetics in Asia Pacific".

Cosmetics in Asia Pacific

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!

Important key figures

The most important key figures provide you with a compact summary of the topic of "Cosmetics in Asia Pacific" and take you straight to the corresponding statistics.




Get in touch with us. We are happy to help.

Statista Locations
ContactEsther Shaulova
Esther Shaulova
Operations Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

ContactZiyan Zhang
Ziyan Zhang
Customer Relations– Contact (Asia)

Mon - Fri, 11:30am - 10pm (IST)

ContactLodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

ContactCatalina Rodriguez
Catalina Rodriguez
Key Account Manager - LATAM– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)