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Health and functional foods market in Japan - statistics & facts

In Japan, health and wellness trends in food and drink products have gained more and more popularity during the past years, as consumers turn to less processed and more natural alternatives to their usual products. Although it encapsulates a variety of categories, health and wellness products in Japan can be broadly divided into organic, free-from, naturally healthy, food minus, food intolerance, and fortified or functional products, all of which have experienced a surge in sales over the last couple of years.

Foods with health claims

Foods with health-promoting claims are a major part of the health food market in Japan, which used to encompass mainly ‘foods for specified health uses’ (FOSHU) and ‘foods with nutrient function claims’ (FNFC). While the latter bears labels describing the effects of added vitamins and minerals, FOSHU labeled items require the permission of the Japanese Consumer Affairs Agency to promote a product’s health claims. Even though they are subjected to a strict approval process in which the claims are evaluated by the government, FOSHU product sales have been stable in recent years, with dairy products playing a major role in the market.
Following relaxations in health food regulations in 2015, foods with function claims emerged as a new category garnering manufacturers’ interest. Apart from a simplified product registration process, foods with function claims do not need to be pre-approved by the government. Instead, manufacturers and retailers bear the responsibility for marketed function claims.

Eating habits and health awareness

  As the traditional Japanese diet is already considered to be very balanced, consumers’ desire for natural and health beneficial foods is strong. The reasons for recent shifts to a health-conscious lifestyle are multifold, ranging from rising levels of dietary requirements to a heightened sense of awareness in manufacturing processes and ingredients.
With a growing share of consumers avoiding certain food ingredients or attributes for health and fitness purposes, ingredient and nutrition labels are becoming major information sources for purchase decisions. Consequently, the awareness for food labeling is growing in Japan, as calorific values and fat contents are considered the most important information on nutrition fact labels.

Key figures

The most important key figures provide you with a compact summary of the topic of "Health and functional foods market in Japan" and take you straight to the corresponding statistics.

Food labeling

Plant-based alternatives

Interesting statistics

In the following 5 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Health and functional foods market in Japan".

Health and functional foods market in Japan

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Health and functional foods market in Japan - statistics & facts

In Japan, health and wellness trends in food and drink products have gained more and more popularity during the past years, as consumers turn to less processed and more natural alternatives to their usual products. Although it encapsulates a variety of categories, health and wellness products in Japan can be broadly divided into organic, free-from, naturally healthy, food minus, food intolerance, and fortified or functional products, all of which have experienced a surge in sales over the last couple of years.

Foods with health claims

Foods with health-promoting claims are a major part of the health food market in Japan, which used to encompass mainly ‘foods for specified health uses’ (FOSHU) and ‘foods with nutrient function claims’ (FNFC). While the latter bears labels describing the effects of added vitamins and minerals, FOSHU labeled items require the permission of the Japanese Consumer Affairs Agency to promote a product’s health claims. Even though they are subjected to a strict approval process in which the claims are evaluated by the government, FOSHU product sales have been stable in recent years, with dairy products playing a major role in the market.
Following relaxations in health food regulations in 2015, foods with function claims emerged as a new category garnering manufacturers’ interest. Apart from a simplified product registration process, foods with function claims do not need to be pre-approved by the government. Instead, manufacturers and retailers bear the responsibility for marketed function claims.

Eating habits and health awareness

  As the traditional Japanese diet is already considered to be very balanced, consumers’ desire for natural and health beneficial foods is strong. The reasons for recent shifts to a health-conscious lifestyle are multifold, ranging from rising levels of dietary requirements to a heightened sense of awareness in manufacturing processes and ingredients.
With a growing share of consumers avoiding certain food ingredients or attributes for health and fitness purposes, ingredient and nutrition labels are becoming major information sources for purchase decisions. Consequently, the awareness for food labeling is growing in Japan, as calorific values and fat contents are considered the most important information on nutrition fact labels.

Interesting statistics

In the following 5 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Health and functional foods market in Japan".

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