U.S. Functional Foods Market - Statistics & Facts
Statistics and facts on the functional foods market in the U.S.
The global market of functional food promises to have a bright future according to its compound annual growth rate of 6 percent between the period 2011-2015. At present, there is no universally accepted definition of functional foods. But, according to the International Food Information Council, functional foods are “foods or food components that may provide benefits beyond basic nutrition”. Popular product types worldwide include vitamins and dietary supplements, functional beverages such as sport and energy drinks, as well as products fortified with probiotics.
The U.S. market has been invigorated by foods containing added value and/or disease-preventing products. Thereby, each single market faces its own challenges. Functional beverages mainly gained attention by health-conscious consumers, driving sales to an estimated 18.6 billion U.S. dollars by 2015. Probiotics have been sold on the market since the very start of the functional foods age. Key players in this probiotic segment include, among others, General Mills and the Dannon Company, marketing their foods with health-promoting and wellness-maintaining attributes.
2013 survey results revealed that 90 percent of Americans strongly or somewhat agree that functional foods provide an additional benefit to their health. The same amount of consumers in the U.S. were very or at least somewhat interested in learning more about the relation between functional foods and the specific health benefits.
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|Market size of fortified/functional foods worldwide||$258.8bn||Details →|
|North American sales of functional foods||$55bn||Details →|
|Global sales of functional beverages||$63bn||Details →|
|Global sales of multivitamins||$16.12bn||Details →|
|Vitamins & Multivitamins||Values||Statistic|
|Projected U.S. retail sales of vitamins & nutritional supplements by 2017||$36.1bn||Details →|
|Multivitamin sales of Bayer Healthcare||$354.1m||Details →|
|Sales growth of Pharmavite||23.1%||Details →|
|Retail sales of functional beverages in the U.S.||$17.9bn||Details →|
|Sales volume of energy drinks in the U.S.||181.1m gal||Details →|
|Sales of Red Bull||$3,003.4m||Details →|
|Sales of Gatorade Perform||$3,291.5m||Details →|
|Global sales of probiotic functional foods||$31.74bn||Details →|
|U.S. sales of probiotic yogurt||$1,047m||Details →|
- U.S. vitamin sales via different sales channels 2011/2012+U.S. vitamin sales via different sales channels 2011/2012
Vitamin sales via different distribution channels in the United States in 2011/2012 (in million U.S. dollars)
- Probiotic functional foods: global retail sales value by region 2012-2014+Probiotic functional foods: global retail sales value by region 2012-2014
Retail sales value of probiotic functional foods worldwide from 2012 to 2014, by region (in million U.S. dollars)
- U.S. consumers' opinions on the healthiest foods/ food groups 2013+U.S. consumers' opinions on the healthiest foods/ food groups 2013
What food/food components come to mind as having health benefits beyond basic nutrition?
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- Japan: retail sales of functional sports drinks 2010-2020 Japan: retail sales of functional sports drinks 2010-2020
- Leading FMCG brands in the United States 2015, based on consumer reach Leading FMCG brands in the United States 2015, based on consumer reach
- Global net sales of Carrefour 2010-2015Global net sales of Carrefour 2010-2015
- Origin of foods consumed in the United Kingdom (UK) 2015, by regionOrigin of foods consumed in the United Kingdom (UK) 2015, by region
- Food, feed and drink import value in the United Kingdom (UK) 2003-2015Food, feed and drink import value in the United Kingdom (UK) 2003-2015