Major markets and players

Fintech investments declined worldwide due to the COVID-19 pandemic, and Asia Pacific was no exception. Although early-stage startups find it harder to attract investment, the digital payments segment proves to be resilient, securing major investment deals In Asia Pacific.

The Asia Pacific region is the largest digital payments market, with India and China proximity mobile payment users alone taking up two-thirds of the global users. Alipay is the most used digital payment app in China, operated by Ant Group, and secured a 14 billion U.S. dollar deal in 2018. While digital payment is the norm in China, Southeast Asia is quickly following with newer startups like Indonesian digital payment startup Gojek and Singapore-based internet platform Sea. Although Southeast Asia holds large underbanked populations, the main caveat was low consumer spending that resulted in lower transaction value. However, with Southeast Asia's consumer spending forecasted to grow rapidly, the fintech industry is looking to expand.

The prospects of fintech segments

Digital payments now make up nearly half of point of sale (POS) payment and more than half of e-commerce payment methods and are expected to expand as digital wallets replace cash and cards. Marketplace or peer-to-peer (P2P) lending has been a rising choice of alternative financing for both businesses and consumers. However, the consumer marketplace lending transaction value is projected to stagnate, with digital lending companies struggling to retain existing users while business crowdlending is predicted to grow. Personal finance is forecasted to attract more new users in the future, and traditional financial institutions have already started to shift their services to digital platforms and adopt banking-as-a-service models.

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