Beauty services in Japan - statistics & facts

The beauty services industry is comprised of beauty-related services at specialized facilities and by specialized personnel, covering several areas. In Japan, the field of work in the industry is broadly divided into four segments and includes hairdressers (beauticians and barbers), nail artists, eyelash artists, and estheticians. Employees in the various categories operate in their own types of facilities, have their specific skillsets, and service competencies. Hairdressers specialize in hairdo services, nail artists in nail services, and eyelash artists in eye-beautification services. Estheticians operate more broadly, offering beauty treatments such as facials, depilation, massages, and slimming treatments, although the availability and type of service will mostly differ depending on the operator as not all estheticians offer the same services. Hairdressers comprise the lion’s share of the beauty service industry in terms its market size.

 State of the beauty services industry

Several aspects underscore the maturity of the industry: starting from the ubiquitous presence of beauty services in Japanese society and media to the industry’s infrastructure, to its sizable and active consumer group. The number of beauty parlors is indicative of the high demand for beauty services in Japanese society. It is said that there are over four times more beauty parlors in Japan than there are convenience stores. Accordingly, the number of employees in the beauty service industry is relatively high, with beauticians alone surpassing the half-million mark. The industry’s framework is fragmented rather than consolidated. There is fierce competition between industry players, and newcomers face an uphill battle.

 Women-dominated consumer market 

Certain beauty services, such as visits to the beauty parlor, are very common in Japan. More than four out of five women, regardless of their age group, are regular customers at beauty parlors. Figures show that most of the spending in the beauty industry in Japan is done by women. In general, the utilization rate of beauty services by women is higher than that of men regardless of service type (except barber shops, which are visited by men only). At the same time, the average spending per beauty service per session by women is also higher than that of men in all beauty service categories. The market is still mainly geared towards women’s beauty service spending, as this is the established custom. However, Japanese society’s ongoing negotiations regarding gender stereotypes affected many aspects of life, including people’s relationship to beauty and consequently the beauty service industry. As gender stereotypes have begun to be questioned, especially among younger generations, the market enlarged its service portfolio to cater to the beauty needs of men.

 Generation differences among men

While men of all age groups use beauty services, there is a notable contrast between generations regarding the type and the prevalence of used services. Tendentially, younger generations decide more often for the beauty-conscious choice compared to their elder peers, as evident when looking at figures relating to the gender distribution of male beauty parlor visitors. Contrary to women, who are limited to the visit if beauty parlors, men can choose between barbershops and beauty parlors when deciding for a haircut. Barbershops typically offer haircuts (and usually is the simpler and more economical choice), while beauty parlors provide customers with a broader variety of services, including perms and coloring. Figures show that the utilization rate of beauty parlors by men was mostly on the rise in recent years, while the utilization rate of barbershops declined. Seeing how the appetite for beauty consumption and spending is not limited to women, one could draw the conclusion that the beauty service industry could gain plentifully if it manages to attract a broader share of men to use its services, dismantling in the process aged (beauty-related) gender stereotypes.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Alexandru Arba, Jun 13, 2022

Key insights

Beautician and barber market size
2.07tr JPY
Number of beauty salons in Japan
264.22k
Most-used beauty service
Hairdo at a beauty parlor
Get more insights

Editor’s Picks Current statistics on this topic

Market size of beauty services in Japan in 2022, by type (in billion Japanese yen)

Wellness

Market size of beauty services in Japan 2022, by type

Number of beauty salons in Japan from fiscal year 2012 to 2021 (in 1,000s)

Wellness

Number of beauty salons in Japan FY 2012-2021

Average spending on beauty services per session by women in Japan in 2023, by type of service (in 1,000 Japanese yen)

Wellness

Average expenses on beauty services per session by women in Japan 2023, by type

Related topics

Recommended

5

Recommended statistics

Overview

6

Overview

Consumption

6

Consumption

Expenditure

5

Expenditure

Consumer attitudes

6

Consumer attitudes

Facilities and schooling

5

Facilities and schooling

Employment

6

Employment

Companies

5

Companies

Further reportsGet the best reports to understand your industry

Beauty industry in Japan
Beauty industry in Japan
Fashion industry in Japan
Fashion industry in Japan
Wellness in Japan
Wellness in Japan
Gender equality in Japan
Gender equality in Japan
Fitness industry in Japan
Fitness industry in Japan

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)
Email
support@statista.com

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)
Email
support.japan@statista.com

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)
Email
eu.support@statista.com

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Email
latam@statista.com

Mon - Fri, 9am - 6pm (EST)

Menu