Market size of beauty services in Japan 2024, by type

In 2024, the estimated market size of hair care services in the beauty industry in Japan amounted to approximately 1.35 trillion Japanese yen. Haircare services at beauty salons comprised the largest share among available beauty services. The total market size of beauty services in Japan amounted to approximately 2.65 trillion yen.

 Hair-related services are the main industry segment 

In Japan, four types of beauty practitioners exist, namely hairdressers, eyelash artists, nail artists, and estheticians. Hair-related services were the major segment of the industry, as evidenced by the market size figures. The dominance of the segment is also expressed through the high utilization rate of hairdressing services when compared to other beauty-related services. Over 80 percent of women use beauty parlors regularly, while men’s usage also amounts to roughly 80 percent if beauty parlor sessions and barbershop visits are added together.

 Employment 

The beauty service industry is an important employer in the service industry, with over half a million people working as beauticians alone. Regarding hairdressers, the number of beauticians is on the rise, while the number of barbers is declining. The industry’s workforce is comparatively young, with the average employee age being at around 31 years, while the average years of continuous service amounted to approximately six.