Wellness & Spas

Health and wellbeing has become an increasingly significant consideration in our everyday lives over the past years. As a result, the wellness & spas sector has developed into a multi-billion U.S. dollar industry. Establishments such as massage parlors and nail salons have seen their businesses grow as consumers find ways to unwind from the stress of daily life.

With the coronavirus (COVID-19) pandemic sweeping the world, many people have become more aware of their physical and mental wellbeing. However, the closure of health and wellness clubs has had a significant impact on the industry. The health crisis is sure to have a lasting effect on spas across the world as health and sanitary standards will become more stringent than ever and social distancing measures are sure to stay in place for some time. However, only the revenue and performance figures in the coming years will show how significant and long-lasting the effects of the pandemic will be on the wellness industry.

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Wellness industry

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Market size

Spa industry growth may be halted by COVID
Market size of the spa industry worldwide in 2019 and 2027 (in billion U.S. dollars)
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The global market size of the spa industry was due to increase by around 34 billion U.S. dollars between 2017 and 2022. However, these estimates may have recently been stunted by the closure of many spas and wellness centers worldwide as a result of the pandemic. It may yet take a while for the market to recover after the crisis as the public needs to regain its confidence in visiting public areas, especially in the case of nail salons and massage parlors, where close proximity is essential.

Wellness and spa industry
Market size of the massage service sector in the U.S.
Market size of the thermal/mineral springs industry worldwide

Market segments

Different ways to relax and unwind
Market size of the massage service sector in the United States from 2011 to 2021 (in billion U.S. dollars)
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Segments within the wellness & spa industry include day spas, nail salons, massage parlors, and saunas. The massage service sector in the U.S. is worth over 15 billion U.S. dollars alone, marking a significant increase in the last decade. Furthermore, the health and wellness spa sector in the U.S. employs over 365 thousand people across over 22 thousand businesses. With millions of spa visits across the U.S. each year, and millions more worldwide, it certainly seems a popular way to unwind.

Key industry data on the health and wellness spa sector in the U.S.
Number of spa visits in the U.S.
Number of employees in the massage service sector in the U.S.

Industry trends

Wellness and work can go hand in hand
Global market size of the workplace wellness industry in 2017 and 2022 (in billion U.S. dollars)
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While many people visit a spa to forget about their work, an increasing number of employers are trying to bring the effects of a trip to the spa into the workplace. In fact, workplace wellness is a booming industry which is estimated to be worth 66 billion U.S. dollars worldwide in 2022. From offering the option of a standing desk, to providing fitness incentives and medical screenings, companies are beginning to realize that a healthy and happy workforce is a productive workforce.

Workplace health and wellness in the U.S.
Percentage of U.S. employees that had the option to have a standing desk

Industry leaders

Market leaders hit by the pandemic
Health club industry companies worldwide by revenue in 2019 (in million U.S. dollars)
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Many of the largest health and fitness clubs in the world also offer wellness and spa options. The number of health and fitness clubs worldwide has increased rapidly in the last ten years, but it remains to be seen how many of these will be able to reopen their doors after the pandemic. LA Fitness was the largest health club industry worldwide based on revenue but, with the U.S. being especially hard hit by the health crisis, these figures are sure to take a hit in the upcoming years.

Total number of health clubs worldwide

Industry Definition

Wellness is about making healthy lifestyle choices and maintaining both physical and mental wellbeing. In recent years, more people around the world have begun to recognize the importance of wellness – a trend which has seen the value of the industry increase year-on-year. The various segments making up the wellness industry are diverse and include, among others, healthy eating and weight loss, fitness, alternative medicine and the spa industry.

The spa industry encompasses a wide range of activities and includes consumers who require treatment for medical reasons and pain relief, to wanting a sense of relaxation and stress relief, or even just to indulge and pamper.

Another segment of the wellness industry is corporate wellness services, which refer to companies that provide workplace programs to improve or support the health and wellbeing of their employees. Many of these programs are company funded, although some are carrier funded or paid for by employees.

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