Roku Holds Its Ground Against Tech Heavyweights
Having been an early entrant in the OTT streaming device market, Roku is facing intense competition these days. Industry heavyweights such as Apple, Amazon and Google all sell similar devices and all of these companies have much deeper pockets than Roku has, IPO proceedings notwithstanding. Thus far however, Roku appears to be doing a remarkable job of holding its ground against its powerful rivals. According to comScore data, Roku’s sticks and boxes were the most popular OTT streaming devices in the United States in April 2017.
This chart shows how many households in the United States own streaming devices from leading brands.