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Streaming in the U.S. - Statistics & Facts

Streaming services of all kinds are seeing increasing usage all over the world, and for many consumers have become part of everyday life. From online music services like Spotify to SVoD market leader Netflix, accessing and enjoying content via streaming is now the norm for media lovers of all ages. In the United States, surveys have shown that the majority of consumers have a subscription to some sort of streaming service, and the percentage of people without any kind of subscription service is dropping. This growing demand has led to consistent annual revenue growth. Music streaming revenue in the United States surpassed 8.8 billion U.S. dollars in 2019, more than double the figure recorded three years earlier. Meanwhile, SVoD revenue almost hit 16 billion U.S. dollars and the U.S. market accounted for over 40 percent of global SVoD revenue.

Which are the most popular music streaming services?

Spotify and Apple Music dominate the music streaming business and generally outrank other smaller services in terms of reach, subscriber share, and consumer preference. However, another major player includes Pandora, which reaches close to 40 percent of the U.S. population when it comes to music streaming via mobile app. Smaller services like Deezer, SoundCloud, Tidal, and Napster have yet to achieve any real influence over the market, with just a handful of consumers using each service on a weekly basis. However, in a market which still remains substantially less crowded than the SVoD scene, there is still room for less established music companies to gain a larger following.

Another branch of this industry which is gaining popularity is podcasting. The U.S. is home to an estimated 88 million podcast listeners, and over half of the U.S. population older than the age of 12 has listened to a podcast at some point in their lives. Thanks to the mobility provided by smartphones and the aforementioned streaming platforms, consumers are streaming more often, and in more places via various devices than ever before. This applies not just to audio and music content but also to video, which has taken the TV and movie business by storm and changed viewing habits forever.

SVoD in the U.S.

A variety of different video streaming platforms have experienced massive growth over the past few years: websites such as YouTube and Vimeo have focused on video hosting and sharing, whereas new services like Quibi focus on short-form content. Subscription video-on-demand platforms such as Netflix, Hulu, and Amazon Prime Video have accumulated millions of monthly active users and provide access to a variety of movies, TV shows, and documentaries at the click of a button. These services have become such a crucial part of the entertainment industry that they have even begun to influence pop culture itself. Notable examples include Netflix’s original shows such as “Stranger Things” and “Orange is the New Black”, which have earned numerous awards and are in high demand among audiences.

Video streaming is now so integral to the daily lives of many consumers in the United States that some SVoD lovers want or expect entire seasons of shows to be released at the same time. Weekly consumption of TV shows and movies via streaming services is high, and has given rise to an increase in binge-watching and on-the-go viewing, and some video streaming services are considered essential by U.S. viewers. As with physical music, sales of traditional TV and video formats are on the decline, and it is clear now more than ever that streaming is and will continue to be the future of media consumption.

Key figures

The most important key figures provide you with a compact summary of the topic of "Streaming in the U.S." and take you straight to the corresponding statistics.

Radio & audio services

Music

Podcasts

Video on demand

Television & movies

Device Usage

Interesting statistics

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Streaming in the U.S.

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Streaming in the U.S. - Statistics & Facts

Streaming services of all kinds are seeing increasing usage all over the world, and for many consumers have become part of everyday life. From online music services like Spotify to SVoD market leader Netflix, accessing and enjoying content via streaming is now the norm for media lovers of all ages. In the United States, surveys have shown that the majority of consumers have a subscription to some sort of streaming service, and the percentage of people without any kind of subscription service is dropping. This growing demand has led to consistent annual revenue growth. Music streaming revenue in the United States surpassed 8.8 billion U.S. dollars in 2019, more than double the figure recorded three years earlier. Meanwhile, SVoD revenue almost hit 16 billion U.S. dollars and the U.S. market accounted for over 40 percent of global SVoD revenue.

Which are the most popular music streaming services?

Spotify and Apple Music dominate the music streaming business and generally outrank other smaller services in terms of reach, subscriber share, and consumer preference. However, another major player includes Pandora, which reaches close to 40 percent of the U.S. population when it comes to music streaming via mobile app. Smaller services like Deezer, SoundCloud, Tidal, and Napster have yet to achieve any real influence over the market, with just a handful of consumers using each service on a weekly basis. However, in a market which still remains substantially less crowded than the SVoD scene, there is still room for less established music companies to gain a larger following.

Another branch of this industry which is gaining popularity is podcasting. The U.S. is home to an estimated 88 million podcast listeners, and over half of the U.S. population older than the age of 12 has listened to a podcast at some point in their lives. Thanks to the mobility provided by smartphones and the aforementioned streaming platforms, consumers are streaming more often, and in more places via various devices than ever before. This applies not just to audio and music content but also to video, which has taken the TV and movie business by storm and changed viewing habits forever.

SVoD in the U.S.

A variety of different video streaming platforms have experienced massive growth over the past few years: websites such as YouTube and Vimeo have focused on video hosting and sharing, whereas new services like Quibi focus on short-form content. Subscription video-on-demand platforms such as Netflix, Hulu, and Amazon Prime Video have accumulated millions of monthly active users and provide access to a variety of movies, TV shows, and documentaries at the click of a button. These services have become such a crucial part of the entertainment industry that they have even begun to influence pop culture itself. Notable examples include Netflix’s original shows such as “Stranger Things” and “Orange is the New Black”, which have earned numerous awards and are in high demand among audiences.

Video streaming is now so integral to the daily lives of many consumers in the United States that some SVoD lovers want or expect entire seasons of shows to be released at the same time. Weekly consumption of TV shows and movies via streaming services is high, and has given rise to an increase in binge-watching and on-the-go viewing, and some video streaming services are considered essential by U.S. viewers. As with physical music, sales of traditional TV and video formats are on the decline, and it is clear now more than ever that streaming is and will continue to be the future of media consumption.

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