Streaming - Statistics & Facts

Internet household penetration of streaming media player devices reached 40 percent in2017, illustrating a shift in the way Americans consume media - be it radio and music content, or television shows and online videos. By streaming content online, people in the U.S. “plug in” to both popular and niche culture. Further evidence of this can be seen in the fact that streaming video subscription revenue in the United States is expected to more than double in the period from 2013 to 2020.

Music & Radio Streaming

Digital music revenue has been on the steady increase in recent years, illustrating the increasing significance of the internet in the music industry. Subscription and streaming plays an especially vital role as it accounted for well over half of the total digital music revenue in 2016. Some of the largest players in this industry are Pandora and Spotify, both of which average active sessions into the millions. A branch of this industry which is also gaining in popularity is podcasting. During a recent survey, 30 percent of respondents stated that they listen to podcasts daily or several times a week, both at home and on-the-go. The most popular genres of podcasts include comedy, music, and TV & Film.

Television & Video Streaming

Revenue from over-the-top content/streaming video is projected to rocket from four billion U.S. dollars in 2012 to 12.6 billion U.S. dollars in 2019. The American TV viewer, on average, streams content on a TV set 2.5 days per week. The undoubted frontrunner in video subscription services is Netflix, which had 47 million subscribers in the United States in 2016, almost double that of its closest competitor, DirecTV.



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Streaming in the U.S. - Important statistics

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