Internet household penetration of streaming media player devices is estimated to reach 40 percent by 2017, illustrating a shift in the way Americans consume media - be it radio and music content, or television shows and online videos. By streaming content online, people in the U.S. “plug in” to both popular and niche culture. Further evidence of this can be seen in the fact that streaming video subscription revenue in the United States is expected to more than double in the period from 2013 to 2020.
Music & Radio Streaming
Digital music revenue has been on the steady increase in recent years, illustrating the increasing significance of the internet in the music industry. Subscription and streaming plays an especially vital role as it accounted for around half of the total digital music revenue in 2015. Some of the largest players in this industry are Pandora and Spotify, both of which average well over a million active sessions. A branch of this industry which is also gaining in popularity is podcasting. During a recent survey, 30 percent of respondents stated that they listen to podcasts daily or several times a week, both at home and on-the-go. The most popular genres of podcasts include comedy, music, and TV & Film.
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