Streaming - Statistics & Facts

Streaming services of all types are becoming some of the most popular and influential platforms in the world. Streaming has quickly developed a strong presence in a variety of different media markets such as music, television, film and even podcasting. These days, anyone with a smartphone has access to seemingly endless hours of free and paid streaming content. Given that around 85 percent of all Americans ages 18 and up own a smartphone as of 2018, it’s easy to see why this method of entertainment has become so incredibly successful in recent years. Not only is the market widespread, but it is also becoming highly profitable. Music streaming revenues in the United States reached over 7.3 billion U.S. dollars in 2018, while subscription video-on-demand services brought in an estimated 11.3 billion.

Audio Streaming

Considering the music industry as a whole, subscription-based services and streaming play an especially vital role as they accounted for nearly 90 percent of the total digital music revenue in 2018. Some of the largest players in this industry are Pandora, Spotify, and Apple Music, each of which has a total reach of between 17 and 23 percent of the U.S. population. Another branch of this industry which is gaining popularity is podcasting. The U.S. is home to an estimated 73 million podcast listeners, and over half of the U.S. population older than the age of 12 has listened to a podcast at some point in their lives. Thanks to the mobility provided by smartphones and the aforementioned streaming platforms, consumers are streaming more often, and in more places, than ever before.

Television & Video Streaming

A variety of different video streaming platforms and services have experienced massive growth over the past few years: websites such as YouTube and Vimeo have focused on video hosting and sharing, while livestreaming platforms such as Twitch and Mixer aim to capture the livestreaming market. Subscription video-on-demand (SVoD) platforms such as Netflix, Hulu, and Amazon Prime Video have accumulated millions of monthly active users and provide access a variety of movies, tv shows, and live events at the click of a button. These services have become such a crucial part of the entertainment industry that they have begun to influence pop culture itself. Netflix original shows such as Stranger Things and Orange is the New Black have earned various awards, and garner their platforms massive levels of audience demand. With everything movies, to television shows, and even live news and sports offerings, these SVoD services are becoming a one-stop shop for entertainment, and younger audiences have been particularly quick to adopt the technology.

Interesting statistics

In the following 7 chapters, you will quickly find the 43 most important statistics relating to "Streaming".

Streaming in the U.S.

Dossier on the topic

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Important key figures

The most important key figures provide you with a compact summary of the topic of "Streaming" and take you straight to the corresponding statistics.

Radio & audio services



Video on demand

Television & movies

Device Usage

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