Streaming - Statistics & Facts

Internet household penetration of streaming media player devices is estimated to reach 40 percent by 2017, illustrating a shift in the way Americans consume media - be it radio and music content, or television shows and online videos. By streaming content online, people in the U.S. “plug in” to both popular and niche culture. Further evidence of this can be seen in the fact that streaming video subscription revenue in the United States is expected to more than double in the period from 2013 to 2020.


Music & Radio Streaming

Digital music revenue has been on the steady increase in recent years, illustrating the increasing significance of the internet in the music industry. Subscription and streaming plays an especially vital role as it accounted for around half of the total digital music revenue in 2015. Some of the largest players in this industry are Pandora and Spotify, both of which average well over a million active sessions. A branch of this industry which is also gaining in popularity is podcasting. During a recent survey, 30 percent of respondents stated that they listen to podcasts daily or several times a week, both at home and on-the-go. The most popular genres of podcasts include comedy, music, and TV & Film.

Television & Video Streaming

Revenue from over-the-top content/streaming video is projected to explode from four billion U.S. dollars in 2012 to 10.9 billion U.S. dollars in 2017. During one survey carried out in 2014, 34 percent of U.S. consumers reported watching over-the-top content daily, 61 percent reported watching weekly. The American TV viewer, on average, streams content on a TV set 2.5 days per week. The undoubted frontrunner in video subscription services is Netflix, which had 47 million subscribers in the United States in 2016, almost double that of its closest competitor, DirecTV.



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Streaming in the U.S. - Important statistics

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Infographics on the topic

Streaming Infographic - Netflix Rules the Connected Living Room
Google search interest in TidalStreaming proportion of U.S. music revenuePandora Is The Most Popular Audio Streaming Service

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