Roku monthly active users in the U.S. 2016-2019

As of the third quarter of 2019, Roku reported a total of 32.3 million monthly active users in the United States. This figure is the company’s highest monthly active user total of all time and represents a doubling of the device’s userbase over the course of just two years.


A Roku is a type of digital media player device which provides users with a single dashboard through which they can access a variety of original channels, cable networks, entertainment apps, and streaming services. These devices stream content via the user’s internet connection and partner with streaming platforms in order to give users a wide range of entertainment options. Roku recently reported that its devices had been used to stream nearly nine billion hours of video content in the first quarter of 2019 alone. The company earned about 325 million U.S. dollars in total sales in 2018 and nearly 300 million more in advertising revenue.

Over-the-top media

Over-the-top media generally refers to media platforms that use internet to provide users with content rather than traditional services like cable and satellite. Devices like Roku are essential within the OTT market as they assist in making these services accessible to people within their homes. The market for this technology is massive in the United States – as of 2018, there were an estimated 170 million OTT users in the U.S. alone.

Number of monthly active users of Roku in the United States from 3rd quarter 2016 to 3rd quarter 2019

Number of users in millions
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Release date

November 2019


United States

Survey time period

Q3 2016 to Q3 2019

Supplementary notes

Figures prior to Q3 2019 come from previous reports.

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