Roku monthly active users in the U.S. 2016-2021

As of the third quarter of 2021, Roku reported a total of around 56.4 million monthly active users in the United States. This figure is the company’s highest monthly active user total of all time, as the userbase almost doubled in just two years.

Roku

A Roku is a type of digital media player device which provides users with a single dashboard through which they can access a variety of original channels, cable networks, entertainment apps, and streaming services. These devices stream content via the user’s internet connection and partner with streaming platforms in order to give users a wide range of entertainment options. Roku recently reported that its devices had been used to stream 17 billion hours of video content in the third quarter of 2020 alone. The company earned about 388 million U.S. dollars in total sales in 2019 and nearly 200 million more in advertising revenue.

Over-the-top media

Over-the-top media generally refers to media platforms that use internet to provide users with content rather than traditional services like cable and satellite. Devices like Roku are essential within the OTT market as they assist in making these services accessible to people within their homes. The market for this technology is massive in the United States – as of 2018, there were an estimated 170 million OTT users in the U.S. alone.