Roku monthly active users worldwide 2016-2023

As of January 2023, Roku reported a total of around 70 million monthly active users worldwide. This figure is the company’s highest monthly active user total of all time, as the userbase increased by nearly 20 million in just two years.

Roku

A Roku is a type of digital media player device which provides users with a single dashboard through which they can access a variety of original channels, cable networks, entertainment apps, and streaming services. These devices stream content via the user’s internet connection and partner with streaming platforms in order to give users a wide range of entertainment options. Roku recently reported that its devices had been used to stream 23.9 billion hours of video content in the last quarter of 2022 alone. The company earned about 511 million U.S. dollars in total sales in 2020 and nearly 500 million dollars in advertising revenue that year.

Over-the-top media

Over-the-top media generally refers to media platforms that use internet to provide users with content rather than traditional services like cable and satellite. Devices like Roku are essential within the OTT market as they assist in making these services accessible to people within their homes. The market for this technology is massive in the United States – as of 2022, the penetration rate of OTT video in the U.S. amounted to around 86 percent.