Why online trumps the high street for Indian millennials
Retail
Millennials in India prefer online shopping to passing the obstacle course of making their way through traffic and crowds to make a purchase. Physical purchases mean scheduling time for it, including travel time (excluding auto-rickshaw fare bargains). With services like Swiggy and Dunzo, even errands can be outsourced without stepping outside - more evidence that being digital is growing at a rapid pace.
The convenience of looking through a myriad of choices and making decisions without being bound to a specific location in addition to the price differences are the things an Indian millennial likes to take advantage of. The results of this are clearly shown in the increasing e-tail sales figures, driven by some 440 million 18-35-year olds in the country, accounting for about 34 percent of the country’s population.
The convenience of looking through a myriad of choices and making decisions without being bound to a specific location in addition to the price differences are the things an Indian millennial likes to take advantage of. The results of this are clearly shown in the increasing e-tail sales figures, driven by some 440 million 18-35-year olds in the country, accounting for about 34 percent of the country’s population.