Europeans Love To Shop Abroad
Cross-border e-commerce
Language and the local presence of Amazon look to be important drivers for online shopping behavior in Europe. The German platform of Amazon, for example, was the most popular online store in Austria in 2017, while in the same year Amazon.it generated 2.6 billion U.S. dollars worth of revenue within Italy. The Netherlands and Poland are exceptions to this, as both have a strongly developed domestic e-commerce market.
Alibaba and its platforms Aliexpress and Tmall are also popular among European consumers. 47 percent of Dutch respondents indicated in 2017 they purchased goods online through a Chinese website.

Description
This chart shows the share of online shoppers who purchased from a foreign retailer over the past 12 months in 2018.