Amazon Prime Members Heavily Outspend Non-Prime Customers


Later today, Amazon is expected to announce its first very own smartphone. Smartphones will be the third hardware category Amazon enters after having successfully introduced its Kindle e-readers and Kindle Fire tablets.

In case you’re wondering why Amazon would enter such a competitive market at such a late stage, consider this 2012 quote from the company’s founder and CEO Jeff Bezos: "We want to make money when people use our devices, not when they buy our devices". In other words: Amazon wants you to use its devices to buy more of all the stuff (physical and digital) the company has to offer.

Amazon’s strategy of locking its customers in can nicely be illustrated using the example of Amazon Prime. Offering perks such as free (and faster) shipping, a Prime subscription makes buying from Amazon a lot more attractive than buying from another online retailer. The results of a recent survey show that Prime members on average spend a lot more money on Amazon than non-Prime customers, and it can be safely assumed that the same will hold true for future Amazon smartphone users.

Infographic: Amazon Prime Members Heavily Outspend Non-Prime Customers | Statista
Related Infographics
  • E-books
    eBook Pricing Around the World

    This chart shows differences in eBook pricing around the world.

  • Netflix
    Online Platforms Double Down on TV Programming

    This chart shows how much money Netflix and Amazon invest in TV programming.

  • Smart homes
    Echo & Co. to Hit the Home Automation Market

    This chart shows a forecast of global home automation market revenue.

  • Music Industry
    Amazon Music Challenges $9.99 Pricing Standard

    This chart shows the prices for a single subscription to selected music streaming services.

  • Amazon
    Why Amazon Gives so Many Perks to Prime Members

    This chart shows how much Amazon Prime members in the U.S. spend compared to non-Prime shoppers on Amazon.

You may also be interested in...
Infographic Newsletter

Statista offers daily infographics about trending topics covering Media and Society.

Download & Reference

More statistics about...
Show more
You may also be interested in...
Who may use the "Chart of the Day"?
The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista.

Which topics are covered by the "Chart of the Day"?
The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", which current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.

Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific Charts of the Day, please contact Robin Hüdepohl