Most popular U.S. Amazon Prime Day purchase categories 2019

According to post-Amazon Prime Day survey data, over a third of U.S. Prime Day shoppers purchased something they hadn't planned to buy during the online shopping event. Also, 23 percent of respondents stated that they purchased household essentials on Amazon Prime Day.

Types of digital purchases made by Amazon Prime members in the United States on Amazon Prime Day in July 2019

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Sources

Release date

August 2019

Region

United States

Survey time period

July 2019

Age group

18 years and older

Special properties

shoppers who made a digital purchase during Prime Day

Method of interview

Online survey

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