Purchase intent of Amazon Prime Day shoppers in the U.S. 2024

Published by Daniela Coppola, Jul 30, 2024

During the Amazon Prime Day sale in July 2024, approximately 53 percent of Prime Day shoppers from the United States purchased products they have been waiting to buy on sale. Another 41 percent of surveyed consumers purchased discounted items included in Prime Day deals.

Most popular types of purchases made by Amazon Prime Day shoppers in the United States in July 2024

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Release date

July 2024

Region

United States

Survey time period

July 16 and 17, 2024

Number of respondents

7,311 respondents

Age group

18 years and older

Special properties

verified buyer surveys

Supplementary notes

To the question: 'Which of the following did you purchase on Prime Day?'

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Topics

Amazon Prime DayE-commerce worldwideAmazonAmazon PrimeAmazon Prime Video
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Access limited to Free Statistics. Premium Statistics are not included.
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