It is no secret that Apple caters predominantly to the higher end of the smartphone market and that Android, the most popular smartphone platform by far, can often be found on entry-level devices. A new report from IDC
sheds light on the actual numbers behind these assumptions.
According to IDC, 58.7% of the 255 million Android devices shipped in Q2 2014 cost less than $200 off contract, a price category which Apple doesn't serve at all. Another 21.5% of Android phones cost between $200 and $400 and roughly 1 in 5 Android phones fits the high-end category at a price above $400. Apple on the other hand sells an overwhelming 85% of its phones in that high-end category. As a matter of fact, the cheapest iPhone you can currently buy in the U.S., the 3-year-old iPhone 4S, still costs $450 without a contract. The 15% of iPhone sales that fall below the $400 mark must therefore be international sales.
Interestingly, the above numbers don't mean that Apple dominates the luxury segment of the smartphone market. Quite the opposite in fact: based on IDC's numbers, 50.6 million high-end Android devices were shipped in Q2, as oppossed to just 29.8 million top-tier iPhones. What's also notable is the fact that Windows Phone shows a pricing structure that is almost identical to Android's. At 13.7% the share of high-end devices is even lower for Microsoft's mobile platform than it is for Google's.