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Market share of Android and iOS in smartphone sales in Germany 2012-2019

Market share comparison of Android and iOS in smartphone sales in Germany from January 2012 to June 2019

by Evgeniya Koptyug, last edited Aug 19, 2019
Market share of Android and iOS in smartphone sales in Germany 2012-2019 Android has consistently achieved a much higher market share than iOS in Germany, showing roughly 79 percent in June 2019, compared to 20.3 percent for iOS. Based on surveys conducted among smartphone users in 2019, Samsung is the primarily used brand.
Samsung and Apple market leaders in Europe

Samsung and Apple, the brands corresponding to Android and iOS, respectively, show strong leadership on European markets in general. Recent figures confirm that a third of smartphone users are very unlikely to change brands once they have found their winner. Typically, a consumer will put in some time and effort researching smartphones before buying one, and once purchased, if satisfied, they will stick with their choice, keeping tabs on the next model. There are various reasons for Android’s current domination of the mobile OS market, the more obvious ones being pricing, app selection and variety, accessibility and, of course, battery life.

On the phone

The number of smartphone users in Germany has grown explosively during the last ten years. Back in 2009, 6.3 million users were recorded. Fast forward to 2018 and the figure stood at 57 million. Currently, 95 percent of German households own a smartphone, making it the most owned electronic device in the country. In fact, household smartphone ownership eclipses TVs and laptops, as well as headphones.
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Market share comparison of Android and iOS in smartphone sales in Germany from January 2012 to June 2019

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