Android has consistently achieved a much higher market share than iOS in Germany, with almost 70 percent in June 2023, compared to around 34 percent for iOS. Individually, figures have fluctuated during the observed time period for both OS.
Android and iOS market leaders in Europe
Android and iOS are the leading mobile OS among European users, though other systems are used as well, such as Blackberry or Windows Phone. Recent figures confirm that a third of smartphone users are very unlikely to change brands once they have found their winner. Typically, a consumer will put in some time and effort researching smartphones before buying one, and once purchased, if satisfied, they will stick with their choice, keeping tabs on the next model. There are various reasons for Android’s current domination of the mobile OS market, the more obvious ones being pricing, app selection, as well as variety and accessibility.
On the phone
The number of smartphone users in Germany has grown explosively during the last ten years. Back in 2009, 6.3 million users were recorded. Fast forward to 2021 and there were 62.6 million. Currently, 97 percent of German households own a smartphone, making it the most owned electronic device in the country. In fact, household smartphone ownership eclipses TVs and laptops, as well as headphones.
Market share comparison of Android and iOS in smartphone sales in Germany from January 2012 to June 2023
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Kantar. (August 4, 2023). Market share comparison of Android and iOS in smartphone sales in Germany from January 2012 to June 2023 [Graph]. In Statista. Retrieved October 12, 2024, from https://www.statista.com/statistics/461900/android-vs-ios-market-share-in-smartphone-sales-germany/
Kantar. "Market share comparison of Android and iOS in smartphone sales in Germany from January 2012 to June 2023." Chart. August 4, 2023. Statista. Accessed October 12, 2024. https://www.statista.com/statistics/461900/android-vs-ios-market-share-in-smartphone-sales-germany/
Kantar. (2023). Market share comparison of Android and iOS in smartphone sales in Germany from January 2012 to June 2023. Statista. Statista Inc.. Accessed: October 12, 2024. https://www.statista.com/statistics/461900/android-vs-ios-market-share-in-smartphone-sales-germany/
Kantar. "Market Share Comparison of Android and Ios in Smartphone Sales in Germany from January 2012 to June 2023." Statista, Statista Inc., 4 Aug 2023, https://www.statista.com/statistics/461900/android-vs-ios-market-share-in-smartphone-sales-germany/
Kantar, Market share comparison of Android and iOS in smartphone sales in Germany from January 2012 to June 2023 Statista, https://www.statista.com/statistics/461900/android-vs-ios-market-share-in-smartphone-sales-germany/ (last visited October 12, 2024)
Market share comparison of Android and iOS in smartphone sales in Germany from January 2012 to June 2023 [Graph], Kantar, August 4, 2023. [Online]. Available: https://www.statista.com/statistics/461900/android-vs-ios-market-share-in-smartphone-sales-germany/