Social Media Discussion of Presidential Candidates Is Largely Negative
In the past months the U.S. presidential election has been omnipresent in traditional as well as in social media. Endless news stories, commentaries and polling results have been published and every move of the candidates has been scrutinized and thoroughly discussed across social media channels.
The Pew Research Center’s Project for Excellence in Journalism analyzed thousands of news stories and millions of public tweets and Facebook posts regarding their general tone. The study finds that the pre-election discussion of the candidates on Facebook and Twitter has been overwhelmingly negative, while mainstream media has naturally been more balanced in its coverage. The majority of stories in the mainstream media were neutral in tone, but among those that weren’t the share of negatively toned stories far exceeded the share of positive coverage.
The Statista "Chart of the Day", made available
under the Creative Commons License CC BY-ND 3.0, may be used
and displayed without charge by all commercial and
non-commercial websites. Use is, however, only permitted with
proper attribution to Statista. When publishing one of these graphics,
please include a backlink to the respective infographic URL.
The Statista "Chart of the Day" currently focuses
on two sectors: "Media and Technology", updated
daily and featuring the latest statistics from the media,
internet, telecommunications and consumer electronics
industries; and "Economy and Society", which
current data from the United States and around the
world relating to economic and political issues as well as
sports and entertainment.
For individual content and infographics in your Corporate Design,
please visit our agency website
Any more questions?
Get in touch with us quickly and easily. We are happy to help!