Social Media Discussion of Presidential Candidates Is Largely Negative
The Pew Research Center’s Project for Excellence in Journalism analyzed thousands of news stories and millions of public tweets and Facebook posts regarding their general tone. The study finds that the pre-election discussion of the candidates on Facebook and Twitter has been overwhelmingly negative, while mainstream media has naturally been more balanced in its coverage. The majority of stories in the mainstream media were neutral in tone, but among those that weren’t the share of negatively toned stories far exceeded the share of positive coverage.
This chart shows the degree to which the pre-election coverage/discussion of Barack Obama and Mitt Romney in traditional and social media has been positive or negative.