third largest social media audience worldwide after China and India, two countries that are expected to see substantial social media user growth in the coming years.
The United States reached over 302 million social media users in 2022, a number which is projected to increase steadily and reach 327.22 million by 2027. The U.S. is home to the Number of social network users in the United States from 2018 to 2027 (in millions)
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Statistics on Social media usage in the United States
Overview
5
- Basic Statistic Social media: active usage penetration in selected countries and territories 2022
- Premium Statistic Social media: global penetration rate 2022, by region
- Basic Statistic Social network users in selected countries in 2022 and 2027
- Basic Statistic United States: number of social network users 2017-2027
- Premium Statistic United States: social network penetration 2018-2027
Benchmarks
8
- Premium Statistic Social media usage by platform type in the U.S. 2022
- Premium Statistic Social network usage by brand in the U.S. 2022
- Basic Statistic Most downloaded social media apps U.S. 2022
- Premium Statistic Leading iPhone social media apps in the U.S. 2022, by downloads
- Premium Statistic Leading mobile apps in the United States 2023, by unique visitors
- Premium Statistic U.S. market share of leading social media websites 2022
- Basic Statistic U.S. adult and teen Instagram and Tiktok usage 2020-2021
- Basic Statistic Favorite social networks of U.S. teens 2012-2021
Usage
7
- Premium Statistic Average daily media use in the U.S. 2021, by medium
- Premium Statistic Weekly time spent on leading online activities in the U.S. 2022
- Premium Statistic Social media activities in the U.S. 2022
- Basic Statistic U.S. users daily engagement with leading social media platforms 2022
- Basic Statistic U.S. social media interactions per article 2022, by topic
- Premium Statistic U.S. preferred social media platform to watch short-form videos 2021
- Premium Statistic U.S. young users daily media activities during the COVID-19 pandemic 2021, by age
Facebook
8
- Basic Statistic Countries with the most Facebook users 2022
- Basic Statistic United States: number of Facebook users 2018-2027
- Basic Statistic United States: Facebook usage penetration 2018-2027
- Basic Statistic Facebook: monthly active users in North America 2010-2022
- Premium Statistic U.S. Facebook users 2022, by age and gender
- Basic Statistic Facebook usage reach in the United States 2021, by gender
- Basic Statistic Facebook usage reach in the United States 2021, by age group
- Basic Statistic Facebook usage reach in the United States 2021, by education
Instagram
8
- Premium Statistic Instagram users in the United States 2019-2028
- Basic Statistic U.S. Instagram users 2022, by gender
- Premium Statistic U.S. Instagram users 2022, by age group
- Basic Statistic Instagram usage reach in the United States 2021, by age group
- Basic Statistic Instagram usage reach in the United States 2021, by gender
- Premium Statistic Instagram monthly active user ratio in the U.S. 2021, by frequency
- Basic Statistic Rate of Instagram user activity in the U.S. 2021
- Basic Statistic U.S. adults who have a favorable impression of Instagram 2022
TikTok
8
- Basic Statistic TikTok: number of users in the United States 20219-2025
- Basic Statistic U.S. TikTok user development 2019-2025
- Premium Statistic TikTok usage distribution in the U.S. 2022, by age
- Premium Statistic U.S. TikTok usage frequency 2021
- Premium Statistic U.S. TikTok usage frequency 2021, by gender
- Premium Statistic U.S. TikTok usage frequency 2021, by household income
- Premium Statistic Rate of TikTok user activity in the U.S. 2021
- Basic Statistic U.S. adults who have a favorable opinion of TikTok 2021
Other major platforms
5
- Premium Statistic Twitter users in the United States 2019-2028
- Premium Statistic LinkedIn users in the United States 2019-2028
- Premium Statistic Pinterest users in the United States 2019-2028
- Premium Statistic Reddit users in the United States 2019-2028
- Premium Statistic Snapchat users in the United States 2019-2028
Social media brand profiles
8
- Basic Statistic Most well-known social networks in the United States 2022
- Premium Statistic Facebook brand profile in the United States 2022
- Premium Statistic Instagram brand profile in the United States 2022
- Premium Statistic TikTok brand profile in the United States 2022
- Premium Statistic Twitter brand profile in the United States 2022
- Premium Statistic LinkedIn brand profile in the United States 2022
- Premium Statistic Pinterest brand profile in the United States 2022
- Premium Statistic Reddit brand profile in the United States 2022
Marketing
7
- Premium Statistic Digital Market Outlook: social media ad spend per internet user U.S. 2017-2026
- Premium Statistic Digital Market Outlook: social media ad spend change in the U.S. 2018-2026
- Premium Statistic Digital Market Outlook: social media ad spend change U.S. 2018-2026, by device
- Premium Statistic Digital Market Outlook: SM ad spend per internet user U.S. 2017-2026, by device
- Premium Statistic Digital Market Outlook: social media ad spend in the U.S. 2017-2026, by device
- Premium Statistic Digital Market Outlook: social media ad spend in the U.S. 2017-2026
- Premium Statistic Social media ad spend growth in the U.S. 2018-2026
Opinions
5
- Basic Statistic U.S. internet users who think social media is good or bad for society 2021
- Basic Statistic U.S. adults supporting verification to create social media profile 2022, by age group
- Basic Statistic U.S. adults supporting ID verification to create social media profile 2022, by gender
- Basic Statistic U.S. adults on the metaverse replacing social media 2021
- Basic Statistic U.S. Gen Z opinion of social media appearance 2021
Further related statistics
17
- U.S. Hispanic social network user reach 2013-2020
- Number of social network users Indonesia 2017-2026
- South Korea: number of social network users 2017-2026
- Mexico: number of social network users 2018-2027
- Number of social network users Australia 2015-2022
- Germany: number of social network users 2014-2020
- Nigeria: number of social media users 2017-2026
- Middle East and Africa: number of social network users in the 2012-2018
- Worldwide social media user growth 2018-2027
- Latin America: social network user growth rate 2018, by platform
- VK daily active users via mobile in Russia 2017-2021
- Share of respondents who consume social media news daily in MENA by age group 2017
- Sina Weibo use in Taiwan 2019, by gender
- Dominican Republic: non-users of social media platforms 2017-2018
- Acceptable age for kids to use social media according to U.S. parents 2020
- Social network usage by frequency in South Africa 2022
- Countries using private firms for social media manipulation campaigns 2017-2020
Further Content: You might find this interesting as well
Statistics
- U.S. Hispanic social network user reach 2013-2020
- Number of social network users Indonesia 2017-2026
- South Korea: number of social network users 2017-2026
- Mexico: number of social network users 2018-2027
- Number of social network users Australia 2015-2022
- Germany: number of social network users 2014-2020
- Nigeria: number of social media users 2017-2026
- Middle East and Africa: number of social network users in the 2012-2018
- Worldwide social media user growth 2018-2027
- Latin America: social network user growth rate 2018, by platform
- VK daily active users via mobile in Russia 2017-2021
- Share of respondents who consume social media news daily in MENA by age group 2017
- Sina Weibo use in Taiwan 2019, by gender
- Dominican Republic: non-users of social media platforms 2017-2018
- Acceptable age for kids to use social media according to U.S. parents 2020
- Social network usage by frequency in South Africa 2022
- Countries using private firms for social media manipulation campaigns 2017-2020
Statista. (June 15, 2022). Number of social network users in the United States from 2018 to 2027 (in millions) [Graph]. In Statista. Retrieved February 09, 2023, from https://www.statista.com/statistics/278409/number-of-social-network-users-in-the-united-states/
Statista. "Number of social network users in the United States from 2018 to 2027 (in millions)." Chart. June 15, 2022. Statista. Accessed February 09, 2023. https://www.statista.com/statistics/278409/number-of-social-network-users-in-the-united-states/
Statista. (2022). Number of social network users in the United States from 2018 to 2027 (in millions). Statista. Statista Inc.. Accessed: February 09, 2023. https://www.statista.com/statistics/278409/number-of-social-network-users-in-the-united-states/
Statista. "Number of Social Network Users in The United States from 2018 to 2027 (in Millions)." Statista, Statista Inc., 15 Jun 2022, https://www.statista.com/statistics/278409/number-of-social-network-users-in-the-united-states/
Statista, Number of social network users in the United States from 2018 to 2027 (in millions) Statista, https://www.statista.com/statistics/278409/number-of-social-network-users-in-the-united-states/ (last visited February 09, 2023)
Number of social network users in the United States from 2018 to 2027 (in millions) [Graph], Statista, June 15, 2022. [Online]. Available: https://www.statista.com/statistics/278409/number-of-social-network-users-in-the-united-states/