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United States: number of social network users 2017-2023
United States: number of social network users 2017-2023
Number of social network users in the United States from 2017 to 2023 (in millions)
This statistic shows the number of social network users in the United States from 2017 to 2023. In 2018, there were some 243.6 million social network users in the United States, the equivalent of about three quarters of the country's population. Social media usage accounts for 21.4 percent of total mobile minutes in the United States, a trend that is driven by social media apps and mobile messengers.
Number of social network users in the United States from 2017 to 2023 (in millions)
Loading statistic...
| Number of users in millions | |
|---|---|
| 2023* | 257.4 |
| 2022* | 255 |
| 2021* | 252.5 |
| 2020* | 249.7 |
| 2019* | 246.7 |
| 2018 | 243.6 |
| 2017 | 240 |
| Number of users in millions | |
|---|---|
| 2023* | 257.4 |
| 2022* | 255 |
| 2021* | 252.5 |
| 2020* | 249.7 |
| 2019* | 246.7 |
| 2018 | 243.6 |
| 2017 | 240 |
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This statistic shows the number of social network users in the United States from 2017 to 2023. In 2018, there were some 243.6 million social network users in the United States, the equivalent of about three quarters of the country's population. Social media usage accounts for 21.4 percent of total mobile minutes in the United States, a trend that is driven by social media apps and mobile messengers.
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- Release date
- February 2019
- Region
- United States
- Survey time period
- 2017 to 2018
- Special properties
- Internet users who use a social network site via any device at least once per month
- Supplementary notes
- *Forecast
Source
- Show sources information
- Show publisher information
- Release date
- February 2019
More information
- Region
- United States
- Survey time period
- 2017 to 2018
- Special properties
- Internet users who use a social network site via any device at least once per month
- Supplementary notes
- *Forecast
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Social media usage in the United States
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Statistics on "Social media usage in the United States"
- Overview
The most important statistics
- Global social network penetration rate as of January 2019, by regionSocial media: global penetration rate 2019, by region
- Active social network penetration in selected countries as of January 2019Social media: active usage penetration in selected countries 2019
- Number of social network users in selected countries in 2018 and 2023 (in millions)Social network users in selected countries in 2018 and 2023
- Number of social network users in the United States from 2017 to 2023 (in millions)United States: number of social network users 2017-2023
- Social network user penetration in the United States from 2017 to 2023United States: social network penetration 2017-2023
- Share of internet users in the United States with accounts on selected social media platforms as of February 2018, by age groupU.S. social media account ownership 2018, by age group
- Percentage of adults in the United States who use social networks as of January 2018, by genderShare of U.S. adults who use social media 2018, by gender
- Percentage of adults in the United States who use social networks as of January 2018, by age groupShare of U.S. adults who use social media 2018, by age
- Leading social platforms
The most important statistics
- Most popular social networks worldwide as of January 2019, ranked by number of active users (in millions)Global social networks ranked by number of users 2019
- Most popular social networks in the United States in October 2018, based on monthly active users (in millions)Leading social networks in the U.S. 2018, by MAU
- Social networks accessed several times per day by internet users in the United States as of January 2018Social networks with daily U.S. user engagement 2018
- Reach of selected social networks in the United States as of February 2017, by age groupU.S. usage reach of leading social networks 2017, by age group
- Most popular social networks of teenagers in the United States from fall 2012 to fall 2018Preferred social networks of U.S. teens 2012-2018
- Percentage of female internet users in the United States who access selected social networks as of January 2018Social networks: usage by female U.S. internet users 2018
- Do you have a favorable or an unfavorable opinion of the following social media platforms?U.S. favorable or unfavorable opinion of leading social media platforms 2018
- Social media activities
The most important statistics
- Average daily time spent on selected social networks by users in the United States from 2014 to 2019 (in minutes)Average daily time spent on social media by U.S. users 2019
- Social media usage in the United States as of August 2018, by ethnicity and daypartU.S. social media usage 2018, by ethnicity and daypart
- Which social networks do you use regularly?Popular social networks in the U.S. 2018
- What kinds of social media do you use regularly?Popular social media platform types in the U.S. 2017
- Which of these things have you done on social networks in the past 4 weeks?Popular social media activities in the U.S. 2018
- Frequency of social media feature use in the United States as of February 2018, by social media platformSocial media platform features usage frequency in the United States 2018
- Social media activities on select social networks by social media users in the United States in November 2018U.S. social media activities 2018, by platform
- Types of life milestones shared on social media according to online users in the United States as of September 2017Type of milestones shared by U.S. users on social media 2017
- Mobile social
The most important statistics
- Mobile share of social media visits in the United States from 4th quarter 2017 to 4th quarter 2018Mobile share of U.S. social media visits 2017-2018
- Most popular social networks in the United States as of October 2018, ranked by mobile-only audience (in millions)Most popular mobile-only social networks in the U.S. 2018
- Most popular mobile social networking apps in the United States as of October 2018, by monthly users (in millions)Most popular social media apps in the U.S. 2018, by audience
- Most popular mobile social networking apps in the United States as of October 2018, by reachMost popular social media apps in the U.S. 2018, by reach
- Most popular mobile social networking apps in the United States as of October 2018, by user engagement (in minutes per month)Most popular social media apps in the U.S. 2018, by engagement
- Most popular mobile social networking apps in the United States as of October 2018, by average session duration (in minutes)Most popular social media apps in the U.S. 2018, by session length
- Most popular mobile social networking apps in the United States as of October 2018, by number of monthly sessionsMost popular social media apps in the U.S. 2018, by monthly sessions
- Most popular mobile messaging apps in the United States as of October 2018, by monthly active users (in millions)Leading mobile messengers in the U.S. 2018, by users
The most important statistics
- Leading countries based on number of Facebook users as of January 2019 (in millions)Countries with the most Facebook users as of January 2019
- Number of Facebook users in the United States from 2017 to 2023 (in millions)United States: number of Facebook users 2017-2023
- Facebook usage penetration in the United States from 2017 to 2023Facebook: online reach in the United States 2017-2023
- Number of Facebook users in the United States as of January 2018, by age group (in millions)Number of U.S. Facebook users 2018, by age
- Number of monthly active Facebook users in the United States and Canada as of 4th quarter 2018 (in millions)Facebook: number of monthly active users in North America 2010-2018
- Distribution of Facebook users in the United States as of January 2018, by age group and genderFacebook: distribution of U.S. users 2018, by age and gender
- Frequency of Facebook use in the United States as of February 2018Facebook usage frequency in the United States 2018
- Frequency of Facebook use in the United States as of February 2018, by genderFacebook usage frequency in the United States 2018, by gender
The most important statistics
- Number of Instagram users in the United States from 2017 to 2022 (in millions)Instagram: number of users in the United States 2017-2022
- Instagram penetration rate in the United States from 2017 to 2022U.S. Instagram usage rate 2017-2022
- Percentage of U.S. adults who use Instagram as of January 2018, by genderInstagram usage reach in the United States 2018, by gender
- Percentage of U.S. adults who use Instagram as of January 2018, by age groupInstagram usage reach in the United States 2018, by age group
- Percentage of U.S. adults who use Instagram as of January 2018, by educational backgroundInstagram usage reach in the United States 2018, by education
- Distribution of Instagram users in the United States as of February 2019, by age groupInstagram user share in the United States 2019, by age group
- Distribution of Instagram users in the United States as of February 2019, by genderInstagram user share in the United States 2019, by gender
- Frequency of Instagram use in the United States as of January 2018Instagram usage frequency in the United States 2018
- Brands on social
The most important statistics
- Leading industries of U.S. brands on social media in 2018, by share of voiceEngagement share of voice of U.S. brands 2018, by industry
- Leading brands in the United States on social media in 2018, based on user engagement (in million actions)Leading U.S. brands on social media 2018, by user engagement
- Leading brands in the United States on Facebook in 2018, based on user engagement (in million actions)Leading U.S. brands on Facebook 2018, by user engagement
- Leading brands in the United States on Twitter in 2018, based on user engagement (in million actions)Leading U.S. brands on Twitter 2018, by user engagement
- Leading brands in the United States on Instagram in 2018, based on user engagement (in million actions)Leading U.S. brands on Instagram 2018, by user engagement
- Leading brands in the United States on social media in 2018, based on user engagement on owned video content (in million actions)Leading U.S. brands on social media 2018, by video engagement
- Leading celebrities in the United States on social media in 2018, based on total cross-platform actions (in millions)Leading U.S. celebrities on social media 2018, by cross-platform actions
- Most common benefits consumers in the United States hope to gain by calling out brands on social media as of July 2017U.S. consumer benefits of calling out brands on social media 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Thailand: number of social network users 2017-2023
- Middle East and Africa: number of social network users in the 2012-2018
- Number of U.S. Hispanic social network users 2013-2019
- Social network user growth in the United Kingdom (UK) 2012-2017, by age
- Germany: number of social network users 2014-2020
- Worldwide social network user growth 2014-2020
- Nigeria number of social network users 2017-2023
- North America: number of social network users 2017-2023
- Norway: social media penetration as of November 2013
- Number of social network users Australia 2015-2022
- South Africa number of social network users 2017-2023
- Vietnam: number of social network users 2017-2023
- U.S. Hispanic social network user reach 2013-2020
- Norway: social media users as of November 2013
- Argentina: number of social network users 2015-2022
- Social TV: number of tweets per minute according to the time slot in France 2012-2013
- Type of TV programs encouraging interaction on social networks in France 2013
- Canada: business activities supported via social media 2014
- Distribution of social sharing users in China 2012, by age group
- Presence of Zara Home in social networks 2014
Studies
- Social media usage in the Netherlands
- Mobile social media usage worldwide
- Mobile social media usage in the United States
- Social media and politics in the United States
- Social media usage in Finland
- Social media advertising in the Netherlands
- Social media usage in Belgium
- Social media marketing
- Social media usage in the United States
- Social media usage in India
- Social media usage in the United Kingdom (UK)
- Brands on social media
- Beauty content on social media
- Social media and events
- Online recruiting and social media
Statistics on "Social media usage in the United States"
- Global social network penetration rate as of January 2019, by region
- Active social network penetration in selected countries as of January 2019
- Number of social network users in selected countries in 2018 and 2023 (in millions)
- Number of social network users in the United States from 2017 to 2023 (in millions)
- Social network user penetration in the United States from 2017 to 2023
- Share of internet users in the United States with accounts on selected social media platforms as of February 2018, by age group
- Percentage of adults in the United States who use social networks as of January 2018, by gender
- Percentage of adults in the United States who use social networks as of January 2018, by age group
- Percentage of adults in the United States who use social networks as of January 2018, by ethnicity
- Percentage of adults in the United States who use social networks as of January 2018, by income
- Percentage of adults in the United States who use social networks as of January 2018, by urbanity
- Percentage of adults in the United States who use social networks as of January 2018, by educational background
- Most popular social networks worldwide as of January 2019, ranked by number of active users (in millions)
- Most popular social networks in the United States in October 2018, based on monthly active users (in millions)
- Social networks accessed several times per day by internet users in the United States as of January 2018
- Reach of selected social networks in the United States as of February 2017, by age group
- Most popular social networks of teenagers in the United States from fall 2012 to fall 2018
- Percentage of female internet users in the United States who access selected social networks as of January 2018
- Do you have a favorable or an unfavorable opinion of the following social media platforms?
- Average daily time spent on selected social networks by users in the United States from 2014 to 2019 (in minutes)
- Social media usage in the United States as of August 2018, by ethnicity and daypart
- Which social networks do you use regularly?
- What kinds of social media do you use regularly?
- Which of these things have you done on social networks in the past 4 weeks?
- Frequency of social media feature use in the United States as of February 2018, by social media platform
- Social media activities on select social networks by social media users in the United States in November 2018
- Types of life milestones shared on social media according to online users in the United States as of September 2017
- Reasons online users in the United States share life milestones on social media as of September 2017
- Share of parents in the United States who are aware of their children's social media accounts as of February 2018, by platform
- Extent to which their newsfeed has changed this year according to social media users in the United States as of October 2017
- Share of adults who get news from social media sites in the United States from 2016 to 2018
- Frequency of news consumption via social media among adults in the United States as of November 2018
- Share of social media users in the United States who have changed their views about a political or social issue because of something they saw on social media in the past year as of June 2018
- Mobile share of social media visits in the United States from 4th quarter 2017 to 4th quarter 2018
- Most popular social networks in the United States as of October 2018, ranked by mobile-only audience (in millions)
- Most popular mobile social networking apps in the United States as of October 2018, by monthly users (in millions)
- Most popular mobile social networking apps in the United States as of October 2018, by reach
- Most popular mobile social networking apps in the United States as of October 2018, by user engagement (in minutes per month)
- Most popular mobile social networking apps in the United States as of October 2018, by average session duration (in minutes)
- Most popular mobile social networking apps in the United States as of October 2018, by number of monthly sessions
- Most popular mobile messaging apps in the United States as of October 2018, by monthly active users (in millions)
- Most popular mobile messaging apps in the United States as of October 2018, by mobile reach
- Most popular mobile messaging apps in the United States as of October 2018, by user engagement (in minutes per month)
- Most popular mobile messaging apps in the United States as of October 2018, by average session duration (in minutes)
- Most popular mobile messaging apps in the United States as of October 2018, by usage sessions
- Leading countries based on number of Facebook users as of January 2019 (in millions)
- Number of Facebook users in the United States from 2017 to 2023 (in millions)
- Facebook usage penetration in the United States from 2017 to 2023
- Number of Facebook users in the United States as of January 2018, by age group (in millions)
- Number of monthly active Facebook users in the United States and Canada as of 4th quarter 2018 (in millions)
- Distribution of Facebook users in the United States as of January 2018, by age group and gender
- Frequency of Facebook use in the United States as of February 2018
- Frequency of Facebook use in the United States as of February 2018, by gender
- Frequency of Facebook use in the United States as of February 2018, by age group
- Percentage of U.S. adults who use Facebook as of January 2018, by gender
- Percentage of U.S. adults who use Facebook as of January 2018, by age group
- Which, if any, of the following reasons best describe what you use Facebook for?
- If you had to guess, about how many of your friends and family have Facebook profiles?
- Number of Instagram users in the United States from 2017 to 2022 (in millions)
- Instagram penetration rate in the United States from 2017 to 2022
- Percentage of U.S. adults who use Instagram as of January 2018, by gender
- Percentage of U.S. adults who use Instagram as of January 2018, by age group
- Percentage of U.S. adults who use Instagram as of January 2018, by educational background
- Distribution of Instagram users in the United States as of February 2019, by age group
- Distribution of Instagram users in the United States as of February 2019, by gender
- Frequency of Instagram use in the United States as of January 2018
- Frequency of Instagram use in the United States as of February 2018, by gender
- Frequency of Instagram use in the United States as of February 2018, by age group
- Most-followed fashion and beauty influencers on Instagram in the United States as of July 2018
- Most-followed travel influencers on Instagram in the United States as of November 2018
- Leading industries of U.S. brands on social media in 2018, by share of voice
- Leading brands in the United States on social media in 2018, based on user engagement (in million actions)
- Leading brands in the United States on Facebook in 2018, based on user engagement (in million actions)
- Leading brands in the United States on Twitter in 2018, based on user engagement (in million actions)
- Leading brands in the United States on Instagram in 2018, based on user engagement (in million actions)
- Leading brands in the United States on social media in 2018, based on user engagement on owned video content (in million actions)
- Leading celebrities in the United States on social media in 2018, based on total cross-platform actions (in millions)
- Most common benefits consumers in the United States hope to gain by calling out brands on social media as of July 2017
- Share of Millennial consumers in the United States interested in purchasing retail products discovered via selected social media channels as of August 2017
- Social media presence of small businesses in the United States as of March 2018
- Types of content posted on social media by small businesses in the United States as of March 2018
- Number of social network users in Thailand from 2017 to 2023 (in millions)
- Number of social network users in Middle East and Africa from 2012 to 2018 (in millions)
- Number of Hispanic social network users in the United States from 2013 to 2019 (in millions)
- Social network user growth in the United Kingdom (UK) from 2012 to 2017, by age
- Number of social network users in Germany from 2014 to 2020 (in millions)
- Annual social network user growth worldwide from 2014 to 2020
- Number of social network users in Nigeria from 2017 to 2023 (in millions)
- Number of social network users in North America from 2017 to 2023 (in millions)
- Most popular social media sites in Norway as of November 2013, based on reach
- Number of social network users in Australia from 2015 to 2022 (in millions)
- Number of social network users in South Africa from 2017 to 2023 (in millions)
- Number of social network users in Vietnam from 2017 to 2023 (in millions)
- Hispanic social network user penetration in the United States from 2013 to 2020
- Most popular social media sites in Norway as of fall 2013, based on user figures (in thousands)
- Number of social network users in Argentina from 2015 to 2022 (in millions)
- Distribution of the number of tweets generated per minute about a television show in France between 2012 and 2013, by time slot
- What types of TV programs make you most likely to interact with social networks?
- Executives in Canada who agree that social media supports their company with various activities as of June 2014
- Distribution of social sharing users in China in the first half of 2012, by age group
- Number of followers of the brand Zara Home in the different social networks in 2014
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