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Leading social media platforms in Vietnam in 2019

According to a survey among internet users aged between 16 and 64 years, 90 percent of respondents stated that they used Facebook, followed by YouTube and Zalo. While Facebook and YouTube are known globally, Zalo is Vietnam’s premier chatting platform that was launched in 2012.

Social media usage in Vietnam

The number of social network users in Vietnam was forecasted to reach about 52.8 million by 2023. Facebook and Zalo were primarily used to follow brands and to inquire about brand services. Meanwhile, YouTube was mainly used to stream videos of kids and music channels and to follow the YouTube channels of celebrities such as Son Tung M-TP, a famous singer in Vietnam.

Zalo

Zalo was created by Quang Khai, current executive vice president of Vietnamese technology company VNG Corporation, and it had reached over 100 million users worldwide. Zalo provides free messaging, voice messaging, individual or in group calls, allowing users to send media files as well as calendar functions and private groups. It also has a diary function for users to post emotions and upload photos. On average, people send about 900 million messages, deliver around 45 million pictures and make 50 million minutes of calls every day.

Leading active social media platforms among internet users in Vietnam as of 3rd quarter of 2019

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Sources

Release date

February 2020

Region

Vietnam

Survey time period

Q3 2019

Age group

16-64 years

Special properties

among internet users

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Statistics on "Internet usage in Vietnam"

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