Most popular social networks in Japan 2018, ranked by reach

Most popular social networks in Japan as of November 2018, ranked by audience reach

by Statista Research Department, last edited May 22, 2019
Most popular social networks in Japan 2018, ranked by reach When it comes to audience reach, the messaging app Line reigns supreme among social network users in Japan. While globally leading networks such as Twitter, Instagram or Facebook do get their fair share of popularity within the Japanese social media market, Line’s audience reach is on average more than twice as high as those of other platforms, peaking at approximately 80 million monthly actives users in Japan during the first quarter of 2019.

What makes Line so popular?


The success story of messaging service Line, a Japanese subsidiary of South Korean internet powerhouse Naver, started back in 2011 during the Great East Japan Earthquake. While most conventional communication channels had broken down due to power failures, official sources as well as private individuals turned to online options for communicating news and confirming the safety of friends and family members. The app was released for public use later that year, appealing greatly to Japanese consumers due to its unique and customizable design, allowing both private and business usage simultaneously. Line’s annual revenue rose from under seven billion Japanese yen in fiscal year 2012 to over 207 billion yen in fiscal 2018, laying down the company’s major success in numbers.


How do Japanese use social networks?


Compared to its neighboring countries, the Japanese market has a relatively low social network penetration rate of only 61 percent, being noticeably outpaced by Taiwan with 89 and South Korea with 85 percent audience reach. As of January 2019, internet users in Japan spent an average of 4.8 hours per day consuming digital content, with young Japanese aged 18 to 34 using up to six hours of their time every day for online media consumption, including social networks. Leading reasons for using social media among younger generations are the convenience of gathering and sharing information, as well as connecting with friends and colleagues.
Show more

Most popular social networks in Japan as of November 2018, ranked by audience reach

Loading statistic...
Share of respondents
LINE80.8%
Twitter42.8%
Instagram35.8%
Youtube34%
Facebook31.2%
Skype8.4%
TikTok7.1%
Share of respondents
LINE80.8%
Twitter42.8%
Instagram35.8%
Youtube34%
Facebook31.2%
Skype8.4%
TikTok7.1%
Download Settings Share
Download started
Please be patient - this may take a moment
by Statista Research Department, last edited May 22, 2019
When it comes to audience reach, the messaging app Line reigns supreme among social network users in Japan. While globally leading networks such as Twitter, Instagram or Facebook do get their fair share of popularity within the Japanese social media market, Line’s audience reach is on average more than twice as high as those of other platforms, peaking at approximately 80 million monthly actives users in Japan during the first quarter of 2019.

What makes Line so popular?


The success story of messaging service Line, a Japanese subsidiary of South Korean internet powerhouse Naver, started back in 2011 during the Great East Japan Earthquake. While most conventional communication channels had broken down due to power failures, official sources as well as private individuals turned to online options for communicating news and confirming the safety of friends and family members. The app was released for public use later that year, appealing greatly to Japanese consumers due to its unique and customizable design, allowing both private and business usage simultaneously. Line’s annual revenue rose from under seven billion Japanese yen in fiscal year 2012 to over 207 billion yen in fiscal 2018, laying down the company’s major success in numbers.


How do Japanese use social networks?


Compared to its neighboring countries, the Japanese market has a relatively low social network penetration rate of only 61 percent, being noticeably outpaced by Taiwan with 89 and South Korea with 85 percent audience reach. As of January 2019, internet users in Japan spent an average of 4.8 hours per day consuming digital content, with young Japanese aged 18 to 34 using up to six hours of their time every day for online media consumption, including social networks. Leading reasons for using social media among younger generations are the convenience of gathering and sharing information, as well as connecting with friends and colleagues.
Show more
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
Internet usage in Japan
Internet usage in Japan

All Information
in one Presentation

Internet usage in Japan

Everything On "Internet usage in Japan" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Internet usage in Japan"
  • Demographics
  • Usage
  • Mobile internet and apps
  • Social media
The most important statistics
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.