What's the Best Indicator for Successful Content?
Online Metrics
Brands agree that social sharing is very important, but other than that count conversions as the single most important metric. That’s when you got the user hooked. This of course has to do with the different product types: While publishers seek to maximise their audience on page, for brands online content is more of a means to an end, serving as bait to transform users into consumers.

Description
This chart shows best metrics to determine whether content is successful, publishers vs. brands