Content marketing worldwide

Statistics report on content marketing worldwide

Content marketing worldwide

A compilation of the latest statistical data on content marketing worldwide, including the impact of generative artificial intelligence (GenAI) on the sector. The report also addresses business-to-business (B2B content marketing efforts and the effects of AI on it, as well as a spotlight chapter on blogging.

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Table of contents

Overview

8
  • Premium Statistic Annual changes in content budget according to marketers worldwide 2024
  • Premium Statistic Level of clarity when tracking content performance among marketers worldwide 2024
  • Premium Statistic Top content metrics tracked by organizations according to marketers worldwide 2024
  • Premium Statistic Most impactful content measures driving revenues for marketers worldwide 2024
  • Premium Statistic Social media platforms most used for content by marketers worldwide 2024
  • Premium Statistic Organic vs. paid social media used by marketers worldwide 2024
  • Premium Statistic Top challenges regarding content for marketing and media leaders worldwide 2024
  • Premium Statistic Most difficult tasks for SEO worldwide 2023

Generative AI's impact

7
  • Premium Statistic Investments in AI tools for content-related tasks among marketers worldwide 2024
  • Premium Statistic Marketers' opinions on whether AI bridged content resource gaps worldwide 2024
  • Premium Statistic Top content-related tasks outsourced to AI tools among marketers worldwide 2024
  • Premium Statistic Leading AI tools used for content-related tasks among marketers worldwide 2024
  • Premium Statistic Creation cost of content marketing pieces when using AI tools worldwide 2023
  • Premium Statistic Content production time spent when using AI tools globally 2023
  • Premium Statistic AI content tool developments necessary for higher take-up worldwide 2023

B2B content marketing

8
  • Premium Statistic Change of B2B content marketing budgets worldwide 2024
  • Premium Statistic Leading content marketing investment areas for B2B marketers worldwide 2024
  • Premium Statistic Leading triggers for B2B tech marketers' content creation worldwide 2024
  • Premium Statistic Use of content marketing among B2B marketers worldwide 2017-2023
  • Premium Statistic Most effective social media platforms for B2B marketers worldwide 2023
  • Premium Statistic Paid methods used for content distribution by B2B marketers worldwide 2023
  • Premium Statistic Organizational goals achieved with use of B2B content marketing worldwide 2023
  • Premium Statistic Factors contributing to B2B content marketing success worldwide 2023

Generative AI's impact on B2B content marketing

4
  • Premium Statistic Share of B2B content marketers using GenAI tools worldwide 2023, by organization size
  • Premium Statistic Top tasks enterprise B2B content marketers outsourced to GenAI tools worldwide 2023
  • Premium Statistic Share of enterprises with GenAI guidelines for B2B content marketers worldwide 2023
  • Premium Statistic Top reasons why B2B content marketers did not use generative AI tools worldwide 2023

Spotlight: blogging

7
  • Premium Statistic Leading ways to promote blog posts among bloggers worldwide 2023
  • Basic Statistic Frequency of checking analytics according to bloggers worldwide 2023
  • Basic Statistic Most frequent blog content types among bloggers worldwide 2023
  • Premium Statistic Frequency with which bloggers worldwide published blog posts and content 2023
  • Premium Statistic Average time spent on typical blog post according to bloggers worldwide 2023
  • Premium Statistic Types of media most often added to a blog post according to bloggers worldwide 2023
  • Basic Statistic Usage of editors before publishing content according to bloggers worldwide 2023
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