Content marketing

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Statista dossier on content marketing in the U.S. and worldwide

This dossier has been compiled to provide statistical information about content marketing in the United States and worldwide.

Table of contents

  • 1. Overview
    • Content marketing revenue worldwide 2016-2017

    • Content marketing services revenue worldwide 2014-2019

    • Use of content marketing among B2B marketers in North America 2012-2017

    • B2C content marketing use in North America 2012-2017

    • Paid methods used for content distribution by B2B marketers in North America 2018

    • Change of B2B content marketing budgets in North America 2019

    • Change in content marketing budgets in North America 2017

  • 2. Marketer perspective
    • Departments in charge of B2B content marketing in North America 2017

    • Departments in charge of B2C content marketing in North America 2017

    • Effectiveness of B2B content types in customer journey stages in North America 2018

    • U.S. B2B most effective content types for moving prospects through funnel 2017

    • B2B content marketing challenges and issues in North America 2018

    • Types of content produced from original research by marketers worldwide in 2018

    • Leading sources of ideas for marketing content in the U.S. 2016

  • 3. Goals & tactics
    • Content marketing types used in B2B communications in North America 2018

    • Frequency of publishing marketing content by industry professionals worldwide in 2017

    • Time spent on marketing content creation by industry professionals worldwide in 2017

    • Organizational goals achieved with use of B2B content marketing in North America 2018

    • Paid methods used for content distribution by B2B marketers in North America 2018

    • Blog development marketing spending in the U.S. 2016-2018

    • Leading types of tags used by B2B professionals in content marketing in the U.S. 2017

  • 4. Content customers
    • Global share of marketing content consumption 2017, by job area & function

    • Global share of marketing content consumption 2017, by industry

    • Global share of marketing content consumption 2017, by region

    • Global share of marketing content consumption 2017, by device

    • Global share of marketing content consumption 2017, by content sub-category

    • Global share of marketing content consumption 2017, by type

    • Leading content types perceived as more credible by B2B buyers in North America 2018

  • 5. Consumer perspective
    • U.S. consumers who find e-mail newsletter advertising annoying 2017

    • U.S. consumers who find e-mail newsletter advertising helpful 2017

    • U.S. consumers frequently aware of sponsored content in selected media 2017

    • Opinions on personalization in marketing in the U.S. 2017

    • Understanding of personalization in marketing among U.S. consumers 2017

    • Influence of relevant advertising on consumer brand perception in the U.S. 2018

    • North America: e-mail marketing attractive content 2016

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