Content marketing in the U.S.

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Statista dossier on content marketing in the U.S.

This dossier has been compiled to provide statistical information about content marketing in the United States.

Table of contents

  • 1. Overview
    • Content marketing revenue worldwide 2009-2019

    • Content marketing services revenue worldwide 2014-2019

    • Content types used for marketing worldwide as of September 2016

    • Familiarity with content marketing in the U.S. 2016

    • Use of content marketing among B2B marketers in North America 2012-2017

    • B2C content marketing use in North America 2012-2016

    • Change of B2B content marketing budgets in North America 2017

    • Change in content marketing budgets in North America 2016

    • Nonprofit content marketing: budget change in North America 2015

  • 2. Marketer perspective
    • Departments responsible for content marketing U.S. 2016

    • Number of outside companies involved in content production in the U.S. 2016

    • Leading sources of ideas for marketing content in the U.S. 2016

    • Most effective influence marketing tactics in the U.S. 2016

    • Quality of customers acquired through influence marketing in the U.S. 2015

    • B2B content marketing challenges in North America 2015

    • B2C content marketing challenges in North America 2015

    • Nonprofit content marketing challenges in North America 2015

  • 3. Consumer perspective
    • Familiarity with selected advertising/marketing types in the U.S. 2016, by age

    • North America: e-mail marketing attractive content 2016

    • U.S. consumers who find e-mail newsletter advertising annoying 2017

    • U.S. consumers who find e-mail newsletter advertising helpful 2017

    • U.S. consumers frequently aware of sponsored content in selected media 2017

    • Top platforms to engage with brand content among U.S. women 2016

    • Influence marketing: U.S. consumer trust in online content 2015, by source

    • U.S. consumers perception of online content authenticity 2015

    • U.S. consumers opinions of companies' content campaigns 2015

    • Factors driving sponsored social messaging effectiveness in the U.S. 2015

  • 4. Goals & tactics
    • Organizational goals for B2B content marketing in North America 2016

    • Organizational goals for B2C content marketing in North America 2016

    • New content distribution channels in North America 2016

    • Leading B2B marketing content distribution channels 2015

    • Metrics usage for B2C content marketing in North America 2016

    • Paid advertising usage among B2B content marketers in North America 2016

    • Paid advertising usage for B2C content marketing in North America 2016

    • Advertising usage among nonprofit content marketers in North America 2015

    • Blog development marketing spending in the U.S. 2016-2018

  • 5. Effectiveness
    • Most important attributes of effective B2B content marketing 2015

    • Effectiveness ratings of B2B content marketing tactics in North America 2015

    • Effectiveness ratings of B2C content marketing tactics in North America 2015

    • Effectiveness of nonprofit content marketing tactics in North America 2015

    • Effectiveness of B2B social media content marketing tactics in North America 2015

    • Effectiveness of B2C social media content marketing tactics in North America 2015

  • Language: English
  • Released: August 2017
  • Source(s): Statista
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