Content marketing

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Statista dossier on content marketing worldwide

This dossier has been compiled to provide statistical information about content marketing worldwide and in the United States.

Table of contents

  • 1. Overview

    • Use of content marketing worldwide in 2019

    • Share of publishers using native advertising worldwide 2019

    • Companies with a content marketing strategies worldwide 2019

    • Content marketing spending worldwide in 2019

    • Measurement metrics used for content marketing engagement worldwide in 2019

    • Content marketing types most trusted by audiences 2019

    • Content marketing challenges worldwide 2019

  • 2. B2B vs. B2C

    • Departments in charge of B2B content marketing in North America 2019

    • Departments in charge of B2C content marketing in North America 2019

    • Use of content marketing among B2B marketers in North America 2020

    • B2C content marketing use in North America 2019

    • Content marketing types used in B2B communications in North America 2020

    • Content marketing types used in B2C communications in North America 2019

    • Change of B2B content marketing budgets in North America 2020

    • Change in B2C content marketing budgets North America 2020

  • 3. Doing business in the U.S.

    • Time period agencies offered content marketing services to clients in the U.S. 2019

    • Types of content marketing services offered by agencies to clients in the U.S. 2019

    • Content marketing and demand generation technologies used in the U.S. 2018

    • Most sought-after skillsets in content marketing in the U.S. 2019

    • Salaries in MarTech in the U.S. 2020, by position

  • 4. Social media

    • Most effective ad formats on LinkedIn worldwide 2019

    • Most effective ad formats on Instagram worldwide 2019

    • Most effective ad formats on YouTube worldwide 2019

    • Most effective ad formats on Twitter worldwide 2019

    • Most effective ad formats on Facebook worldwide 2019

  • 5. Video, e-mail and blogs

    • Social video ads CTR worldwide in 2019, by platform and age

    • Leading types of B2B videos used worldwide 2018

    • E-mail marketing performance metrics worldwide 2020, by transaction type

    • Click-to-open rates of marketing e-mails worldwide H1 2019, by industry

    • Blogging: frequently included media content 2019

    • Blogging: most popular blog content formats 2019

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