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Content marketing - statistics & facts

Content marketing is a strategic marketing approach that involves the creation and distribution of valuable, relevant, and consistent online content for a clearly defined target audience. It is widely used by companies of all sizes to create brand awareness, attract and retain loyal customer bases, and ultimately boost profitable customer actions. What distinguishes this form of marketing from traditional marketing techniques is the focus on consumer relevance, meaning the tailoring of content to the needs and interests of a specific group of consumers. As an increasing number of brands and marketers have already recognized the power of content and started to implement content marketing strategies into their promotional efforts, it has become an integral part of digital marketing in recent years.

According to a global survey, over 90 percent of organizations were using content marketing as part of their marketing concepts in 2019. The same study revealed that almost 50 percent of responding industry professionals estimated their companies’ spending to be below 10,000 U.S. dollars, making content marketing a comparatively inexpensive form of advertising. In North America, one of the world’s broadest advertising landscapes, between 30 and 40 percent of B2B and B2C marketers planned to increase their content marketing budgets in 2020.

There are various types of content marketing that cater to different needs and goals. Depending on the brand, marketing techniques can include anything from images, infographics, videos, and GIFS, to tweets, blog posts, and e-mail newsletters. The use of visuals is particularly widespread as they draw attention and engagement among audiences. In 2019, photo and video ads were listed as the most effective advertising formats on social media platforms like Instagram, YouTube, and Facebook by marketing professionals. As social media is becoming one of the most profitable avenues for marketing, B2B and B2C marketers in North America are increasingly focusing on these platforms for the placement of their content marketing campaigns.

In the United States, companies can choose between producing content in-house and hiring a content marketing agency. These agencies offer their clients specialized or full-scope marketing services that can entail editorial work, web design, SEO, and many other tools that are needed to successfully plan, write, and localize content. In order to support their content marketing efforts, clients can also make use of technologies such as analytics systems or social media content tools. One of the most important metrics to measure the success of these efforts are the number of generated leads, new or returning visitors, or user conversion rates. By implication, these values are also some of the leading content marketing challenges, according to industry professionals.

Interesting statistics

In the following 5 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Content Marketing".

Content marketing

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Important key figures

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B2B vs. B2C

Doing business in the U.S.

Social media

Video, e-mail and blogs

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