New Report

Amazon Increases Its Brand Value By 56%

According to the latest Best Global Brands report by Interbrand, Apple is still the most valuable brand in the world with an estimated value of $214.5 billion. Aside from this, one of the standout brands this year is Amazon, having experienced a huge 56 percent increase in value when compared to 2017.

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This chart shows the brand value of the most valuable brands in the world in 2018.

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Most valuable brands worldwide in 2026 (in billion U.S. dollars)
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Most valuable brands worldwide in 2025, by industry (in billion U.S. dollars)
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Leading brands worldwide in 2025, by brand value (in billion U.S. dollars)
Most valuable nation brands worldwide in 2026 (in trillion U.S. dollars)
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Amazon's global brand value from 2006 to 2025 (in billion U.S. dollars)
Ranking of the world's leading companies in 2025, by brand value (in millions of U.S. dollars)

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